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Posted January 31st

District Manager, N. CA Chains

Deutsch Family Wine & Spirits logo


Deutsch Family Wine & Spirits


Importer and Supplier

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Posted January 31st

District Manager, N. CA Chains


Job Details

Job Location: CA - , CA

Salary Range: Undisclosed

Deutsch Family Wine & Spirits has been named a 2021 & 2022 Top Workplace - CHEERS!

Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS has grown to become the fourth largest Wine and Spirits Company, by far the fastest growing in our industry. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in 2021 and 2022.

Deutsch Family Wine & Spirits currently seeks a Chain District Manager, Northern California who possesses the below. This position must be based in the San Francisco, CA area.

The Chain District Sales Manager will be responsible for assisting in the planning and implementation of all tactical sales activities as well as trade/customer marketing activities in the chain grocery and convenience channels to enhance the growth and profitability of the Deutsch brand portfolio in the Northern California area.

  • College degree
  • A beverage industry professional with a minimum of 2 years' sales experience with a supplier or distributor; wine knowledge strongly suggested
  • Experience selling to chain grocery and convenience channels of trade; should have strong existing trade/account relationships; prior measurable success in selling with other supplier or distributor would be desirable
  • Proven ability in territory sales management including creative and fact-based selling
  • Objective oriented, focused, and aggressive individual who needs little direction or supervision
  • A strong team player able to work in an intense, fast-paced environment
  • Strong interpersonal and leadership skills to direct the distributor sales forces and develop key, retail customer relationships
  • Excellent communication and presentation skills
  • Computer literate and functional in Microsoft Office
  • Able to travel throughout the state on a regular basis for sales initiatives, distributor meetings and market surveys
  • Lift and carry wine bag

  • Work with wholesaler sales reps and managers to further their knowledge of the Deutsch portfolio and to develop improved working relationships within these key groups
  • Interface directly with key off premise chain accounts to grow our business
  • Manage key accounts by targeting sales by brand and monitoring execution via sales reports on a monthly basis
  • Assist in overall brand development by identifying new account opportunities and working with distributors to execute
  • Utilize market and customer knowledge to assist in development of distributor programs based on available resources
  • Monitor and evaluate program execution within distributor sales force while in the trade
  • Conduct retailer trainings to help create in-house ambassadors for our brands
  • Conduct in-store tastings as necessary to move brands forward (can be nights/weekends)
  • Motivate and manage distributor sales forces and executives through leadership; inspire confidence, gain respect as an effective company spokesman
  • Utilize distributors account sold data to identify opportunities and achieve improved brand positioning
  • Adhere to and effectively communicate company policy
  • Perform administrative tasks as necessary in a timely manner
  • Conduct sales meetings and product presentations for distributor sales staff

Diversity Commitment

DFWS is committed to inclusion and diversity of all kinds. We cultivate a work environment that celebrates diversity because differences continue to make the company culture stronger, enhance our connection with the communities we serve and strengthen our competitive advantage. Building an inclusive and diverse culture continues to be a never-ending pursuit that is at the core of all we do.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus, two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Bellacosa, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer Cake, The Calling; France: Andre Lurton, Beau Joie, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin. Luksusowa Vodka and Cantera Negra.