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Posted March 10th

Associate Brand Manager, Fine Wine

Stamford, Connecticut

Employer

Deutsch Family Wine & Spirits

Industry

Importer and Supplier

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Posted March 10th

Associate Brand Manager, Fine Wine

Stamford, Connecticut

Deutsch Family Wine & Spirits currently seeks an Associate Brand Manager, Fine Wine who will have responsibility for the Bellacosa, Girard and Kunde brands.

The Associate Brand Manager (ABM) will play a pivotal role as a key member of the portfolio and Brand Team. The ABM will be responsible for performing in-depth data analysis to derive key business insights that translate into actionable business decisions. The ABM will play a critical support role in developing strategic brand plans and successfully executing all marketing programs. The ABM is expected to demonstrate strong problem-solving skills, the ability to take initiative and work independently, and develop strong cross-functional relationships.

Qualifications:
 Bachelor's Degree; MBA desirable
 Minimum 2+ years marketing /industry experience
 Strong analytical skills are a must
 Ability to function effectively in a fast-paced, multi-faceted business environment
 Strong strategic and decision making skills
 Ability to take initiative, develop and seek out creative and innovative ideas
 Strong interpersonal skills and the ability to effectively interface at all levels within the organization and outside the company
 Understanding of financial P&L and budget management
 Excellent written and verbal communication skills, including strong presentation skills
 High level of proficiency in Microsoft Excel, Word, PowerPoint, Outlook and SharePoint
 Comprehension of digital marketing levers and best-use brand-building activation
 IRI syndicated data analysis proficiency a plus
 Basic understanding and passion for wine a must; formal wine education or certification is preferred
 Beverage Alcohol Industry experience a plus
 Ability to travel

Responsibilities:
 Analyze sales data and consumer research data to derive actionable business insights
 Contribute to development and execution of strategic annual marketing plans that address all aspects of the marketing mix including P&L's, pricing, packaging, advertising, promotion, public relations, market research, and new product development
 Manage and develop supplier relationship with partner wineries
 Help manage outside agencies, including advertising, promotions, digital, public relations if applicable
 Build relationships with Sales to identify opportunities to develop brand growth
 Interface on a consistent basis with cross-functional groups (Sales, Finance, and Operations) to rapidly identify problems/opportunities and take appropriate action as warranted
 Handle consumer inquiries, requests and complaints received on-line
 Run and distribute monthly reports
 Manage brand budget, including coding and entering invoices
 Manage and participate in benchmark tastings