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Posted March 10th

Associate Brand Manager, Fine Wine

Stamford, Connecticut

Employer

Deutsch Family Wine & Spirits

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Posted March 10th

Associate Brand Manager, Fine Wine

Stamford, Connecticut

Deutsch Family Wine & Spirits currently seeks an Associate Brand Manager, Fine Wine who will have responsibility for the Bellacosa, Girard and Kunde brands. 

The Associate Brand Manager (ABM) will play a pivotal role as a key member of the portfolio and Brand Team. The ABM will be responsible for performing in-depth data analysis to derive key business insights that translate into actionable business decisions. The ABM will play a critical support role in developing strategic brand plans and successfully executing all marketing programs. The ABM is expected to demonstrate strong problem-solving skills, the ability to take initiative and work independently, and develop strong cross-functional relationships.

Qualifications:
  • Bachelor's Degree; MBA desirable
  • Minimum 2+ years marketing /industry experience
  • Strong analytical skills are a must
  • Ability to function effectively in a fast-paced, multi-faceted business environment
  • Strong strategic and decision making skills
  • Ability to take initiative, develop and seek out creative and innovative ideas
  • Strong interpersonal skills and the ability to effectively interface at all levels within the organization and outside the company
  • Understanding of financial P&L and budget management
  • Excellent written and verbal communication skills, including strong presentation skills
  • High level of proficiency in Microsoft Excel, Word, PowerPoint, Outlook and SharePoint
  • Comprehension of digital marketing levers and best-use brand-building activation
  • IRI syndicated data analysis proficiency a plus
  • Basic understanding and passion for wine a must; formal wine education or certification is preferred
  • Beverage Alcohol Industry experience a plus
  • Ability to travel

    Responsibilities:
  • Analyze sales data and consumer research data to derive actionable business insights
  • Contribute to development and execution of strategic annual marketing plans that address all aspects of the marketing mix including P&L's, pricing, packaging, advertising, promotion, public relations, market research, and new product development
  • Manage and develop supplier relationship with partner wineries
  • Help manage outside agencies, including advertising, promotions, digital, public relations if applicable
  • Build relationships with Sales to identify opportunities to develop brand growth
  • Interface on a consistent basis with cross-functional groups (Sales, Finance, and Operations) to rapidly identify problems/opportunities and take appropriate action as warranted
  • Handle consumer inquiries, requests and complaints received on-line
  • Run and distribute monthly reports
  • Manage brand budget, including coding and entering invoices
  • Manage and participate in benchmark tastings 
  • Location
    Stamford, Connecticut