Deutsch Family Wine & Spirits currently seeks an Associate Brand Manager, Fine Wine who will have responsibility for the Fleurs de Prairie, The Crossings and Sauvion brands. 

The Associate Brand Manager (ABM) will play a pivotal role as a key member of the Portfolio and Brand Teams. The ABM will be responsible for performing in-depth data analysis to derive key business insights that translate into actionable business decisions. The ABM will play a critical support role in developing strategic brand plans and successfully executing all marketing programs. The ABM is expected to demonstrate strong problem-solving skills, the ability to take initiative and work independently, and develop strong cross-functional relationships.

Qualifications:

Bachelor's Degree; MBA desirable

Minimum 2+ years marketing /industry experience

Strong analytical skills are a must

Ability to function effectively in a fast-paced, multi-faceted business environment

Strong strategic and decision making skills

Ability to take initiative, develop and seek out creative and innovative ideas

Strong interpersonal skills and the ability to effectively interface at all levels within the organization and outside the company

Understanding of financial P&L and budget management

Excellent written and verbal communication skills, including strong presentation skills

High level of proficiency in Microsoft Excel, Word, PowerPoint, Outlook and SharePoint

Comprehension of digital marketing levers and best-use brand-building activation

IRI syndicated data analysis proficiency a plus

Basic understanding and passion for wine a must; formal wine education or certification is preferred

Beverage Alcohol Industry experience a plus

Ability to travel

Responsibilities:

Analyze sales data and consumer research data to derive actionable business insights

Contribute to development and execution of strategic annual marketing plans that address all aspects of the marketing mix including P&L's, pricing, packaging, advertising, promotion, public relations, market research, and new product development

Help manage outside agencies, including advertising, promotions, digital, public relations if applicable

Build relationships with Sales to identify opportunities to develop brand growth

Interface on a consistent basis with cross-functional groups (Sales, Finance, and Operations) to rapidly identify problems/opportunities and take appropriate action as warranted

Handle consumer inquiries, requests and complaints received on-line

Run and distribute monthly reports

Manage brand budget, including coding and entering invoices

Manage and participate in benchmark tastings