Deutsch Family Wine & Spirits currently seeks an
Associate Brand Manager,
Fine Wine who will have responsibility for the
Fleurs de Prairie, The Crossings and Sauvion brands.
The Associate Brand Manager (ABM) will play a pivotal role as a key member of the Portfolio and Brand Teams. The ABM will be responsible for performing in-depth data analysis to derive key business insights that translate into actionable business decisions. The ABM will play a critical support role in developing strategic brand plans and successfully executing all marketing programs. The ABM is expected to demonstrate strong problem-solving skills, the ability to take initiative and work independently, and develop strong cross-functional relationships.
Qualifications: Bachelor's Degree; MBA desirable
Minimum 2+ years marketing /industry experience
Strong analytical skills are a must
Ability to function effectively in a fast-paced, multi-faceted business environment
Strong strategic and decision making skills
Ability to take initiative, develop and seek out creative and innovative ideas
Strong interpersonal skills and the ability to effectively interface at all levels within the organization and outside the company
Understanding of financial P&L and budget management
Excellent written and verbal communication skills, including strong presentation skills
High level of proficiency in Microsoft Excel, Word, PowerPoint, Outlook and SharePoint
Comprehension of digital marketing levers and best-use brand-building activation
IRI syndicated data analysis proficiency a plus
Basic understanding and passion for wine a must; formal wine education or certification is preferred
Beverage Alcohol Industry experience a plus
Ability to travel
Responsibilities:
Analyze sales data and consumer research data to derive actionable business insights
Contribute to development and execution of strategic annual marketing plans that address all aspects of the marketing mix including P&L's, pricing, packaging, advertising, promotion, public relations, market research, and new product development
Help manage outside agencies, including advertising, promotions, digital, public relations if applicable
Build relationships with Sales to identify opportunities to develop brand growth
Interface on a consistent basis with cross-functional groups (Sales, Finance, and Operations) to rapidly identify problems/opportunities and take appropriate action as warranted
Handle consumer inquiries, requests and complaints received on-line
Run and distribute monthly reports
Manage brand budget, including coding and entering invoices
Manage and participate in benchmark tastings