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Posted May 28th

Event / Market Manager, Ohio

Columbus, OH

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Experiential Marketing Agency

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Posted May 28th

Event / Market Manager, Ohio

Columbus, OH






Full Time

About The Position
Company Description

dentsu is a global lifestyle marketing agency that humanizes brands and connects them to people through their shared passions and lifestyles via sport and entertainment marketing, live experiences, digital and social media, retail marketing, enterprise/b2b engagement and sponsorship marketing. dentsu's mission is to engineer value by creating deeper human connections, and top clients include IBM, Diageo, Nike, FedEx, P&G and AT&T.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. dentsu is an agency of dentsu.

Job Description

The Senior Account Executive (aka Market Manager) is an event specialist and local market expert. You will oversee the pre to post event responsibilities, from planning and preparation, to execution and reporting. Event elements will often include staffing, product sampling, consumer engagement, asset transportation, POS coordination, and production. This role will report into the Regional Director. 

The Senior Account Executive is a role that requires close collaboration with cross business counterpoints and serves as client contact. We ask that you have prior sampling event and production experience. 

You Will: 
  • Oversee local event performance and execution excellence 
  • Ongoing recruitment and hiring of brand ambassadors and event specialists for sampling events 
  • Motivate and manage teams of brand ambassadors and event specialists on a daily basis 
  • Staff specialists and BA’s for sampling and special events through company staffing application 
  • Ensure staff are trained and prepared to implement events 
  • POS and assets are available, ready, and working before each event 
  • Use a creative eye to bring brands to life through experiential events  
  • Audit events to ensure executional excellence and compliance with state sampling laws and local regulations  
  • Manage cross agency and in-market communications 
  • Follow standard operating procedures, policies, and protocols for issue resolution 
  • Communicate and socialize success, insights, and opportunities 
  • Report and recap data and insights for real-time measurement & evaluation  
  • Be content minded and able to manage social media channel(s) to amplify events and event execution  
  • Manage local warehousing with POS and special event assets 
  • Approve and submits staffing payroll and expenses 
  • Serve as local contact for clients and key local partners 

You Have: 
  • 6+ years of experience in event management 
  • Budget management skills 
  • Knowledge of wine and spirits industry 
  • Effectively source candidates to ensure a match to the position/organization 
  • Proficient in Excel (can maintain complex spreadsheets), Keynote, PowerPoint  
Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply. 

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Columbus, OH
Function Details
  • Reports To Account Director
  • Direct Reports 2