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Posted July 3rd

Vice President Marketing, Strategic Growth Channels

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Danone North America


Production and Manufacturing

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Posted July 3rd

Vice President Marketing, Strategic Growth Channels







At Danone, we believe that every time we eat or drink, we vote for the world we want. As a leading food and beverage company, we make healthy, sustainably-produced foods and beverages that nourish people's lives. Some of our brands include Dannon, Activia, Horizon Organic, International Delight, Silk, Oikos, So Delicious Dairy Free, Stok, Two Good, Vega, and Wallaby Organic. And as the largest Certified B Corporation® in the world, we are committed to redefining success in business to ensure that through our brands we create real benefits for people, our communities, and the planet.

With headquarters in Broomfield, CO and White Plains, NY, Danone North America has more than 6,000 employees across the U.S. and Canada, and more than a dozen manufacturing facilities across North America. Our employees enjoy competitive pay and industry-leading benefits (including flexible (unlimited) time off and up to 26 weeks paid parental leave), and share a common mission and culture committed to both business results and social purpose. When you join Danone North America, you become part of a global team that is inspiring a healthier world through food.

Reporting to the SVP of Strategic Growth Channels, the Vice President, Marketing - Strategic Growth Channels will be responsible for leading the Strategic Growth Channels portfolio across Foodservice, C-Store, Dollar Stores, Discount Stores, Drug Stores and Export, of a highly competitive category. S/he will be responsible for driving marketing excellence across these categories as well as determining innovation strategies to take the brands into new categories and occasions. This is a leadership role responsible for developing, implementing and managing annual strategic, financial and operating plans. This will include analysis and P&L, and leading a cross-functional team with responsibility for aligning the organization on brand vision in channels, strategies, innovation and resources.

The ideal candidate will be a strategic marketer, embracing and leading the transformation of our Strategic Growth Channels business. S/he will exude drive, high energy and a strong bias for action. S/he will pair an aggressive growth mindset with a collaborative, influence-driven work style. They will be a quick study who has an extraordinary ability to handle ambiguity and a creative approach to problem solving. S/he will lead by example and will have a reputation for driving positive change. Further, they will be a team player and team builder and excel at partnering and influencing decision making at all levels of the organization. S/he will also have learned and grown from a wide range of both successes and failures, as they will have the courage to go after bold goals as well as embracing the changing environment in CPG and Food & beverage industry.

Lead the development and brand portfolio strategy for our Strategic Growth Channel portfolio including all U.S. Danone brands (i.e. International Delight, Oikos, Danimals, Dannon, YoCrunch, Silk, SToK etc.), applicable segments (i.e. plant based, Greek, kids, etc.) and pack types (i.e. bulk, cups, drinkables, etc.) for Strategic Growth Channels
• Lead the portfolio strategy for Strategic Growth Channels which includes Foodservice, Vending/OCS, Convenience Stores, Dollar Stores, Discount Stores, Drug Stores and Export
• Exercise leadership in planning, structuring and organizing work and setting team priorities across brands
• Ensure the development and understanding of consumer and consumer/operator insights, needs and financials
• Responsible and accountable for the achievement of revenue, profitability, market share and other objectives by:
o Developing and executing annual and long-term strategic plans for assigned brands consistent with corporate priorities
o Supporting staff in the active management of product line profit and loss statements
o Enabling and leveraging cross-functional teams, including Yogurt BU Brand Teams, Sales, GTM, Finance and R&D, to meet Brand Plans and drive execution excellence
o Ensure development of brand and category strategies to meet consumer and customer objectives
o Being accountable for marketing strategies but not limited to advertising, media, promotions, research packaging and pricing
o Developing and maintaining strategic relationships with external partners and agencies
o Increasing brand value by utilizing basic Consumer Insight principles
o Lead price/pack architecture principles
o Provide input on S&OP, demand forecasting and long-range capacity planning
• Develop and consistently build Brand Equity as a means of attaining volume goals and long-term profit growth and ensures all elements of marketing mix reflect brand positioning
• Partner with channel marketing activation to create business building solutions that drive penetration and velocity in priority channels/segments
• Analyze the specific business, category trends/dynamics and competitive landscape to deliver insights, recommendations and actions to achieve objectives
• Lead and influence innovation to develop and execute short and long-term core improvement and new products
• Coach and develop direct reports, set clear expectations, and model expected leader/team behaviors. Manage and motivate a team of individuals; inspire, coach and mentor others; guide toward goal accomplishment
• Effectively communicate at all levels of the organization, gain senior level alignment with rigorous, fact-based rationale
• Develop and maximize results from communication/interaction with key cross-functional constituents within Danone, especially the Marketing Leadership Team to ensure alignment on consumer brand strategies.

Education and Experience:
• Undergraduate degree required; MBA preferred
• 10+ Years progressive marketing or trade marketing experience in branded CPG in Foodservice, C-store or Other Alternative Channel (Dollar, Discount, Drug, Cash & Carry, Club)
• Base business experience and achievements include:
o Running the total business - P&L ownership from top-to-bottom on a major brand/portfolio of brands
o Proven track record at bringing big, breakthrough marketing ideas to market
o Proven track record in leading new brand positioning, new brand campaigns, activation programs and copy to market from a total company perspective
o Strong at resource allocation; experience in getting the most out of both resource rich and resource starved businesses
• Experience with key decision tools and data (IRI, NPD Supply Track, Tableau)
• Demonstrated leadership and people development with 7+ years people/team management experience; managed brand marketing/brand manager(s) and leading cross-functional teams
• Experience leading innovation teams from ideation to development and successful commercialization
• Competent in process from insight generation, to product development to development of marketing launch programs; ideally test market experience
• Strong sales and customer understanding; experience integrating business plans and marketing programs with sales
• Direct experience working in a highly matrixed, global company and capability to influence stake holders at all levels
Knowledge, Skills and Abilities:
• General Management Skills: Operates like an owner and takes responsibility for business performance. Adept at understanding which levers to pull to drive top-and bottom-line growth, across all functions and core business processes. Includes clear facility with core financial statements, and how commercial and operational changes are enabled by and impact business economics.
• Modern Marketer: Deep experience with a broad and integrated set of classic CPG marketing capabilities, with a track record of building and fostering an environment of bold marketing and brand building excellence. Has led marketing at appropriate scale and complexity (i.e. diverse portfolio, aggressive competition, matrix environment).
• Innovation: A hands-on leader of cross-functional innovation teams. Has created robust new product pipelines across categories based on consumer insights. Has led breakthrough innovation from conception all the way through to commercialization.
• People Leadership: Creates an environment that aligns to the Danone North America values of collaboration, creativity, and accountability. A natural player/coach and developer of talent, while still able to make the right decisions around people. A talent magnet with the ability to recruit, develop and retain top talent.

Impact & Cultural Fit
• Entrepreneurial/Hands-on style: A self-assured yet humble leader. Comfortable rolling up his/her sleeves and getting their hands dirty.
• Results Orientation: High level of energy, passion, drive and commitment. Must effectively mobilize teams and stakeholders by inspiring a sense of urgency and by providing clear direction.
• Effective Collaborator: Ability to quickly and easily build relationships, be an agile learner and exercise influence while respecting Danone's values. Strong point of view and confidence to express
• Comfort with Ambiguity: Ability to handle ambiguity and pivot strategy due to changing dynamics internally and externally. Comfortable with constant change, with an ability to use this as a means to think differently.
• Global Mindset: Acts locally and thinks globally. Proven ability to influence in a global matrix environmen

Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices inWhite Plains, NYandBroomfield, CO.For more information, please visit .

Danone North Americais an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.
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