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Posted November 22nd

Brand Activation Manager - (Tequila)

Miami Beach, FL

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Corso Marketing Group


Experiential Marketing Agency

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Posted November 22nd

Brand Activation Manager - (Tequila)

Miami Beach, FL









About The Position
Brand Activation Manager (SEASONAL) - Miami, FL
Miami, FL

Corso Marketing Group is an experiential marketing agency looking for a Brand Activation Manager. The BAM will work closely with the local client -a tequila supplier,  to activate on-premise activity and raise brand awareness for the represented products.  This is an exciting opportunity to work with a successful client and to help continue their growth.  The prospect for career development and growth is great with several avenues open to high achievers

Client Relationship Responsibilities:
  • Become the main point of contact for the local client personnel; maintain regular contact and communication between the client and CMG.
  • Meet with clients weekly to gather information, stay updated on product and industry knowledge and to ensure CMG’s objectives clearly align with the client’s objectives.
  • Attend monthly sales meetings with the client and distributor as needed.
  • Always sell CMG’s value to the client and uncover additional opportunities for CMG to serve the client.

Field Execution Responsibilities: 
  • Build a healthy foundation for long-term brand growth across all pillars including brand awareness, visibility and trial.
  • Consistently achieve business objectives for distribution, menu’s, merchandising and promotional activity.
  • Be culturally connected in market and within key accounts
  • On-Premise- Generating brand awareness while educating trade in key on-premise accounts including key customers.
  • Make key account calls to sell in new portfolio distribution, merchandise key accounts to client standards, educate wait staff, and build the client brand.
  • Target Rich Events (Non-Premise)- Seeking out and finding opportunities within your target market to engage with consumers and drive visibility through liquid to lips activations.
  • Develop and maintain a positive working relationship with all key accounts
  • Recap all account activity in a timely manner and evaluate effectiveness and adjust future plans accordingly. Including photographs from events.
  • Conduct wait staff education, training and entertainment events including Service Industry Promotions
  • Within account universe achieve client brand standards, objectives, and growth goals
  • Comply with all laws and requirements as well as COVID 19 protocols and guidelines

Administrative Responsibilities
  • Responsibly manage all assigned company and client equipment and assets to include protection from damage and theft as well as proper packaging and shipping guidelines
  • Complete weekly call activity report whenever making calls on assigned accounts
  • Manage all informational requests of field personnel and recap key takeaways for CMG and client Management
  • Manage all budgets to ensure programs are executed within budget guidelines
  • Complete all expense reports within the allocated time lines and maintain compliant with all expenses per guidelines.

  • General tequila and or spirits knowledge, strong service industry or cocktail experience.
  • Experience conducting promotions in key targeted accounts, in selling programs or brands to key accounts, and/or prior promotional and selling experience preferred
  • Familiarity with the market and key accounts catering to the targeted consumers
  • Requires work on weekends with day time sales calls, attendance at client meetings, promotional activity targeted on late nights.

Miami Beach, FL
Function Details
  • Reports To Director of Marketing