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Posted May 13th

Luxury Spirits Sales Manager-Tequila (MA/RI)

Boston, MA

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Posted May 13th

Luxury Spirits Sales Manager-Tequila (MA/RI)

Boston, MA






Full Time

About The Position
Responsibilities include, but are not limited to the following:

Sales Leadership

  • Responsible for the sales performance in your market including depletion goals, key account placements across on and off premise, points of distribution, merchandising efforts, cocktail menu features, etc.
  • Facilitate market ride with distributor sales representatives on a regular basis
  • Create independent account buyer relationships, meeting with new and existing accounts on a daily basis
  • Focus on account staff trainings and education seminars for all key accounts
  • Conduct retail tasting events frequently for off premise accounts 
  • Join out-of-market sales blitzes with distributor teams when launching new regions
Distributor Management

  • Act as the primary point of contact for the distributor team in your market, working to build a deep partnership for Código 1530 Tequila through the distributor leadership and field sales teams 
  • Conduct regularly scheduled meetings with distributor to communicate company goals, earn additional sales support (e.g., quota support), schedule ride-withs, and present at General Sales Meetings to share brand updates and field marketing initiatives.
  • Work with assigned portfolio manager to establish and understand market pricing models, deals, etc.
Field Marketing / Promotions Leadership

  • Achieve all field marketing Key Performance Indicators 
  • Actively seek out and identify local event and promotional opportunities in your market to support Código 1530 Tequila brand awareness and drive sales
  • Manage Point of Sale assets and regional allocation
  • Lead merchandising activities in the market including installation of shelf talkers, bottle neck hangers, retail display racks, branded signage, menu / cocktail features, branded bar accessories, wall signage, etc.
  • Lead effective and efficient communication with corporate marketing team on all local promotions and events to ensure strategic execution
Admin / Budget Compliance

  • Utilize CRM handheld app to track market activities and utilize performance data to inform market strategies
  • Manage local market budget adhering to company approval policies, expense reporting policies and expense management platform
  • Understand sources of account and performance data in your market, and work to incorporate data into local sales strategies
  • Participate in weekly team and individual sales calls with Código 1530 management team, and maintain a high level of communication regarding market management
  • Adhere to all sales and marketing reporting routines.
Boston, MA
Function Details
  • Reports To Director of Sales East Coast