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Posted October 1st

Digital Marketing Manager

New York, NY

Cloud Water Brands logo

Employer

Cloud Water Brands

Industry

Supplier

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Posted October 1st

Digital Marketing Manager

New York, NY

Function

Marketing

Experience

Mid-Level

Type

Full Time

About The Position
NYC-based Cloud Water Brands is looking for a Digital Marketing Manager with experience in the CPG space. We specialize in making the best tasting sparkling functional beverages on the market.
About Us
Cloud Water Brands is a NY-based company specializing in crafting the best-tasting social sparkling beverages with functional ingredients for the health-curious, because there’s no such thing as one size fits all. All of our products are made with 6 simple ingredients or less, and with an abundance of health benefits and vitamins at a price accessible to all. No matter where our customers are in the process of being healthy and well, our Clouds are made with them in mind. We are an experienced, passionate team of successful entrepreneurs, beverage industry experts, and marketers who have joined forces to build a premium beverage experience for consumers. We took the market by storm by introducing the best-tasting functional sparkling beverages formulated by the visionary minds behind Glaceau's Vitamin Water. With triple digit growth year-over-year, Cloud Water is a nationally distributed brand looking to add to our incredible team. Not only will you roll up your sleeves and jump in the trenches, but you will also learn alongside industry pioneers and experts.

To learn more about check out www.cloudwaterbrands.com

Digital Marketing Manager

Responsibilities
● Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
● Design, build and maintain our social media presence
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
● Identify trends and insights, and optimize spend and performance based on the insights
● Brainstorm new and creative growth strategies
● Plan, execute, and measure experiments and conversion tests
● Collaborate with internal teams to optimize user experience
● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
● Collaborate with agencies and other vendor partners
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements
● BS/MS degree in marketing OR 5+ years of experience in CPG 
● Proven working experience in digital marketing
● Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
● Solid knowledge of website analytics tools
● Working knowledge of ad serving tools
● Experience in setting up and optimizing Google Adwords campaigns
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing and measurement
Location
New York, NY