Employer

Cliffton Dry

Industry

Supplier

About Us
Cliffton Dry is naturally fermented using the prosecco method, instead of grapes, Cliffton Dry is made from fresh apples. Our low sugar sparkling has a light, clean palette, with citrus, pear notes, soft round bubbles, and a slight apple note to the finish. Cliffton Dry offers a low-alcohol (5.5%), low-sugar, gluten-free, contemporary alternative to prosecco, which is higher in sugar and alcohol.  Our sparkling makes the perfect stand-alone refreshment, or a more modern approach for mixologists, looking for an all natural sparkling wine. 
 
Positioning: Cliffton’s target audience love our back-story of our founder, a New Yorker that is originally from Cape Town. Our every-day bubbly uses all natural, sustainable best-practice farming methods.
Our audience is a 25 – 55 year old, middle to upper-income individual, living in affluent urban centers, comprised of people who have travelled, have a sophisticated palette (sushi, mediterranean food, seafood, desserts) and are interested in products that authentically, support organic and sustainable initiatives. Cliffton’s target audience attributes are adventurous, free-spirited, cosmopolitan, multicultural, environmentally aware, who strive to live a healthier and fitness-oriented diet. This demographic is willing to pay for premium products that resinated with their lifestyle.
 
Tested in the Market
  • Secured premium accounts such as Whole Foods & Total Wine Prestigious Key accounts such as Cafe Benoit, The Pierre, Rosemary’s, Claudette’s. 
  • Mixologist Approved. Selling in the sparkling section by the glass and 1/2 bottle, and at least two cocktails. Development of new SKU’s underway. 
  • Distribution In Place for NY, FL & CA