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Posted May 12th

Western Director of Sales


Casa Azul Spirits logo


Casa Azul Spirits



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Posted May 12th

Western Director of Sales





Senior Level


Based on experience


Full Time

About The Position
Casa Azul Spirits Western Director of Sales
The Casa Azul Spirits Western Director of Sales role is focused on managing a team of market managers along with our distributor throughout the region, to engage key customers, build and grow our distribution footprint and overall volume on all brands and work all channels of business with a key focus on general market accounts. The remote position will be based in the territory. No relocation assistance will be provided. Position covers the Western Region of the US.
Responsibilities include, but are not limited to:
  • Manage and hire a team of Market Managers in the region      
  • Work closely with distributor network every week to execute distribution and brand building initiatives.  The focus is general market accounts, but chain account support is required
  • Communicate, enforce, and monitor National Account programs both on and off premise
  • Work in the field four days per week selling with the fifth day devoted to distributor meetings and administrative duties
  • Educate distributor personnel and key account customers on Casa Azul Spirits products
  • Make presentations to distributor network on a weekly/monthly basis to educate on direction and brand standards
  • Develop “key influencer” relationships in the trade as well at wholesale
  • Conduct regular sales training meetings at the wholesaler
  • Monitor competitive activities in the marketplace and communicate to the appropriate people with suggested and corrective action plans
  • Utilize market data to identify opportunities within each channel
  • Manage Casa Azul Spirits retail and On-premise POS materials, and ensure they are being utilized correctly in the market
  • Budget and Expense Management 
Performance Measures:
  • Volume and distribution: Meet and or exceed yearly volume and distribution objectives
  • Market management: Effectively develop and maintain positive relationships with distributors and the trade to drive volume and distribution performance
Personal Skills & Qualities:
  • Self-motivated and highly organized, with the ability to work autonomously and handle multiple projects in a fast-paced environment
  • Strong knowledge of all facets of the spirits industry
  • Good judgment and professional maturity
  • Results oriented:  Strong work ethic and drive for success
  • Excellent communication style, both written and verbal
  • Sales ability:  Effectiveness in inspiring customers to purchase our products and programs
  • Teamwork:  Ability to work and communicate effectively with colleagues and with our distributors
  • High level of integrity, self-confidence and the ability to build relationships
  • Excellent problem-solving skills
  • Proficient PC skills (Excel, Word, PowerPoint)
  • The ability to move up to 35lbs on a consistent basis
  • At least 5 years of experience in the alcohol beverage industry
  • College degree required
  • Candidate must live in the territory
Function Details
  • Reports To Vice President of Sales
  • Direct Reports 3-5