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Posted August 12th

Senior Director Of Marketing - San Jose, California

San Jose, CA

Caliva

Employer

Caliva

Industry

Retailer, Distributor, and Production and Manufacturing

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Posted August 12th

Senior Director Of Marketing - San Jose, California

San Jose, CA

Function

Marketing

Experience

Senior Level

Type

Full Time

About The Position
The Senior Director of Marketing, develops and implements a cohesive marketing plan to increase brand awareness across several brands and sets current and long-term goals for internal teams.
Caliva is your friendly and trusted cannabis brand. We believe in wellness options that work for your lifestyle; in boosting your spirits and seeking adventure; in motivating the mind, steadying the body and being inspired to create. A true seed to sale company; we cultivate happy plants and happy people and strive to provide California with dependable cannabis options. As one of the largest cannabis companies in the state of California, we pride ourselves in our compliance, professionalism, commitment to quality, and positive atmosphere. We stand by our promise of consistency, transparency, and accessibility as Caliva’s brick and mortar retail footprint continues to expand into new cities and is growing rapidly through our online pickup and delivery service.  

Join the Caliva team and become part of something exciting!

You will design and review the Marketing department's budget and oversees implementation of the Marketing strategy - including campaigns, events, digital marketing, social media and PR. The Senior Director of Marketing also works closely with the company's Sales team enabling them to meet their objectives by providing the appropriate tools, materials and presentations.

What You'll Do
  • Embraces and demonstrates alignment with Caliva Values – Integrity, Positive Energy, Bias to Action, Connectedness, Truth Seeking. 
  • Leads development and implementation of marketing, advertising, and sales initiatives.
  • Educates marketing team on brand identity.
  • Finds innovative ways to connect with target audiences.
  • Oversees campaigns, events, digital marketing, social media and PR platforms.
  • Directs analytical data gathering and marketing/consumer test strategies.
  • Directs and oversees all design and advertising ventures.
  • Attends conferences, meetings, conventions and stays current on market trends and new research.
  • Creates and adheres to marketing budgets.
  • Trains and manages marketing team, including performance reviews.
  • Presents frequent progress reports to executives.
  • Other duties and responsibilities as assigned by management.
What You'll Do
  • Proven experience as Marketing Director.
  • Excellent leadership and organizing skills.
  • Analytical and creative thinking.
  • Exquisite communication and interpersonal skills.
  • Up to speed with current and online marketing techniques and best practices.
  • Thorough knowledge of web analytics.
  • Customer-oriented approach with aptitude.
  • Bachelor’s degree in business, marketing, communications or related field.
  • 7+ years experience in marketing and running a marketing team.
Working Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, copiers and filing cabinets.

Job Requirements
  • Must be able to sit for extended periods of time, use hands and fingers for data entry for 8 hours or more, some lifting, squatting, bending, some pushing and pulling.
  • Must be able to travel to other locations.
  • Must be 21 years of age or older.
  • Must comply with all legal or company regulations for working in the industry.
  • Must pass a background check with the San Jose Police Department.
Location
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San Jose, CA
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