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Posted September 3rd

Senior Brand Manager - San Jose, California

San Jose, CA

Caliva

Employer

Caliva

Industry

Retailer, Distributor, and Production and Manufacturing

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Posted September 3rd

Senior Brand Manager - San Jose, California

San Jose, CA

Function

Marketing

Experience

Senior Level

Type

Full Time

About The Position
The Senior Brand Manager is responsible for the marketing of a product or service in its entirety, from research and development through sales.
Caliva is your friendly and trusted cannabis brand. We believe in wellness options that work for your lifestyle; in boosting your spirits and seeking adventure; in motivating the mind, steadying the body and being inspired to create. A true seed to sale company; we cultivate happy plants and happy people and strive to provide California with dependable cannabis options. As one of the largest cannabis companies in the state of California, we pride ourselves in our compliance, professionalism, commitment to quality, and positive atmosphere. We stand by our promise of consistency, transparency, and accessibility as Caliva’s brick and mortar retail footprint continues to expand into new cities and is growing rapidly through our online pickup and delivery service.  

Join the Caliva team and become part of something exciting!

He/She will oversee the advertising for the product, directs the marketing research and manages distribution.

What You'll Do
  • Embraces and demonstrates alignment with Caliva Values – Integrity, Positive Energy, Bias to Action, Connectedness, Truth Seeking.
  • Supervises all activities related to the brand.
  • Acts as the key source of information within the organization on the brand and on competitive products.
  • Works closely with all internal departments and external suppliers involved in the sales and marketing of the product or service.
  • Ensures the success of the brand.
  • Oversees and is accountable for the product financial performance.
  • Other duties and responsibilities as assigned by management.
What You Have
  • Works independently and able to make decisions that affect others and the future of the brand
  • Interacts effectively with all levels of the organization
  • Excellent communication skills (both spoken and written)
  • Demonstrated ability to think both strategically and tactically; excellent analytical and conceptual skills and the ability to articulate rationale to internal teams and clients
  • Results-oriented and demonstrated creativity
  • Familiarity with data related to the specific industry
  • An in-depth understanding of marketing and advertising is essential
  • Bachelor degree in Marketing or related field
  • 7 + years of experience in brand management
Working Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, copiers and filing cabinets.

Job Requirements
  • Must be able to sit for extended periods of time, use hands and fingers for data entry for 8 hours or more, some lifting, squatting, bending, some pushing and pulling.
  • Must be 21 years of age or older.
  • Must comply with all legal and company regulations for working in the industry.
  • Must pass a background check with the San Jose Police Department.

Caliva is an equal opportunity employer.
Location
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San Jose, CA
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