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Posted November 2nd

Digital Marketing Manager

San Jose, California

Caliva

Employer

Caliva

Industry

Retailer, Distributor, and Production and Manufacturing

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Posted November 2nd

Digital Marketing Manager

San Jose, California

Function

Marketing

Experience

Mid-Level

Type

Full Time

The Digital Marketing Manager is responsible for maintaining and growing digital programming, including Caliva.com, emails, SMS, third-party listings, affiliate programs and social/SEM advertising. You are a multi-faceted and innovative digital marketer who is able to connect digital programming together and show impact through data. The Digital Marketing Manager works collaboratively across teams to further company-wide projects while also managing their own calendar of work. 

What You'll Do
  • Embraces and demonstrates alignment with Caliva Values – Integrity, Positive Energy, Bias to Action, Connectedness, Truth Seeking. 
  • Drives new customer growth across owned and paid digital channels through campaign creation, analysis, and optimization of the full-funnel experience.
  • Implements, manages, and optimizes personalized, automated experiences across the customer lifecycle through email and web marketing.
  • Implements effective marketing experiments. Analyzes and communicate results, learns from what doesn't work and further optimizes and scales what does work.
  • Develops landing pages to capitalize on SEO and campaign opportunities for optimization.
  • Partners with Brand/Creative Team to design compelling digital creative.
  • Owns online content calendar.
  • Use data infrastructure to conduct analysis and identify opportunities for growth.
  • Other duties and responsibilities as assigned by management. 

What You Have
  • Proficient in marketing automation platforms.
  • Working knowledge of Adobe Creative Suite preferred.
  • Familiar with HTML/CSS.
  • Skilled in building personalized customer experiences.
  • Excellent attention to detail; able to proofread and optimize based on best practices.
  • Knowledgeable of all aspects of online and offline media trends, channels, and practices. 
  • Experience with the digital marketing industry, agencies, and channels. 
  • Able to develop and manage channel strategy and budgets. 
  • Action-oriented with the ability to translate creative ideas into an actionable plan.
  • Bachelor’s degree in a related field preferred (Marketing, Media, Data & Analytics).
  • 2-5 years of relevant data-driven consumer marketing experience.
  • Experience with Tableau, Google Analytics, Iterable and Excel preferred.

Working Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, copiers and filing cabinets. Must be able to work nights and weekends if needed.

Job Requirements
  • Must be able to sit for extended periods of time, use hands and fingers for data entry for 8 hours or more, some lifting, squatting, bending, some pushing and pulling.
  • Must be 21 years of age or older. 
  • Must comply with all legal and company regulations for working in the industry. 
  • Must pass a background check with the San Jose Police Department. 
Location
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San Jose, California
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