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Posted October 8th

Brand Ambassador

Dallas, TX


Bruxo Mezcal


Production and Manufacturing, Manufacturer, and Supplier

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Posted October 8th

Brand Ambassador

Dallas, TX






Full Time

About The Position
The Brand Ambassador will be responsible for development and expansion on strategic points of distribution and achieving case sales goals.
BRUXO Mezcal was born from the dream of a group of friends who found in Mezcal the  reason to work for the best and the most authentic of Mexico: its people, its  communities, its traditions, its culture and, of course, its distilled maguey craft spirits that  are made in an artisanal way with respect, passion and honor by Mezcal masters,  agave masters and communities.  

The team is made up of talented, entrepreneurial and committed people, who work  both in the city and in the fields of rural México to share with the world the magic,  mysticism, ancestral heritage, and the stories and people behind the great diversity of  Mezcal and the distilled maguey craft spirits that come from diverse regions of Mexico.  

Position Summary:  
The Brand Ambassador will be  part of a dedicated and passionate team, focused on sales, brand management and  program management as it pertains to sales execution 

Responsible for maximizing the sales and marketing of Bruxo Mezcal to a targeted  account base through effective planning, selling, merchandising and communication  that permits achievement of the companies’ objectives. 

The role will serve to increase brand awareness & recruit amongst target consumers,  drive menu placements, lead staff & consumer tastings, support the local sales &  distributor team and serve as an agave and brand expert at all industry events. This  position will be a local contact and face of the brand.  

Major Responsibilities:
Accountabilities: Key Account Management & Engagement  
• Build, maintain and enhance an on and off premise key account list independently as well as in collaboration with the importer/distributor. 
• Develop strong relationships with key buyers/owners and managers for the Bruxo  portfolio in on and off premise 
• Conducts regular visits to assigned accounts and identifies opportunities to  drive/grow volume.  
• Drive awareness and sales of BRUXO Mezcal portfolio in assigned accounts by  developing and securing programs including menu placements, shelf drink  features, well opportunities, and on the back bar. 
• Wholesaler engagement: execute programming, sales, merchandising, brand  education and market work-withs 
• Ready and able to conduct in-store demos and staff trainings. 

Develop and execute brand programs to grow brand awareness:
• Create Mezcal specific cocktails for key accounts. 
• Regularly interact with distributor salespeople to enhance brand distribution,  presence, and sales. 
• Work with and nurture relationships with local bartender organizations and trade  & restaurant associations. 
• Maintain a professional social media presence to positively represent the brand  education – Agave Category & Brand Specific Serve as an expert for the BRUXO  Mezcal portfolio and agave category. 
• Educate trade and distributor/importer partners on the benefits of the BRUXO  Mezcal portfolio. 
• Support sales division teams with distributor meetings (GSMs), work withs and  trade events. 
• Include agave category expertise and mixology in educational events to  reinforce brand benefits.

• Assist in identifying & executing local events. 
• Execute off-premise in-store tastings and on-premise activations. 
• Support national brand programs and activations as required. 

• Act as a local contact for the BRUXO Mezcal portfolio as needed. • Act as brand voice on social platforms, supporting all brand initiatives,  maintaining brand standards and brand voice.

• Proactively complete administration duties including budget tracking, expense  reporting, providing market data & recaps and submitting survey responses to  identify key learnings, competitive and local market insight as well as future  program recommendations. 
• Tracking and measurement of established Key Performance Indicators (KPI  monitoring)  
• Weekly status calls to share accomplishments and competitive activity in the  market. 

• Bachelor’s degree preferred; or equivalent combination of education and  experience.  
• Proficient in computers, particularly Excel, Power point and CRM programs 
• Expert spirits knowledge – including an understanding of the brands landscape  and mixology.  
• Requires a current, valid state driver's license and ability to meet vehicle  insurance requirements. 
• Ability to multi-task, work independently and/or within a team, pay attention to  detail and meet deadlines. 
• Must possess in-depth understanding of on and off premise account universe in  the market for which they are applying as well as the state/federal regulations  that apply. 
• Must have a passion for the Mezcal and agave category and be able to share it  in all social media platforms.  
• Strong written, verbal, and public speaking skills. 
• 3+ years industry experience in field sales, broker and/or brand representative,  preferably in the agave category. 
• Must be reliable, responsible, high energy, and outgoing. 
• Entrepreneurial mindset, motivated self-starter with a competitive edge,  outgoing, articulate and charismatic. 
• Must have a current valid US driver's license. 
• Must be able to lift at least 30 lbs. 
• Must be 21+ years of age. 
• Willingness to work weekends and late-night hours as needed. 
• Bilingual-Spanish is a plus. 
• Ability to travel to Mexico and other markets as needed. 

Bruxo Mezcal is proud to celebrate diversity and is committed to creating an inclusive  workplace. We provide equal opportunity to all applicants regardless of race, color,  religion, marital status, age, national origin, sex, gender, gender identity or expression,  sexual orientation, pregnancy, status as a parent, national origin, physical or mental  disability, veteran status, family medical history or genetic information, or any other  characteristic protected by applicable law.
Dallas, TX
Function Details
  • Reports To Camila Ruiz, National Brand Ambassador