BevForce
FoodForce
BeautyForce
HerbForce
PetForce
.png){kind=logo}
Who We Are
At Brewt’s, we believe the best cocktails begin with the best ingredients, and we’re on a mission to bring bold, fresh flavor to every glass. What started as a standout line of premium cocktail mixers has grown into a full-fledged beverage brand, now expanding into both alcoholic and non-alcoholic Ready-to-Drink (RTD) offerings.
We’re a proudly woman-owned company with a passion for quality, creativity, and redefining what convenience can taste like. From our flagship Bloody Mary to fresh-pressed Margaritas and now our anticipated RTD lineup, Brewt’s is already on the shelves of retailers like Meijer, Kroger, Walmart, and Total Wine, and we’re just getting started.
We’re growing fast and now we need a sales leader who’s ready to match our momentum with bold strategy, relationship-driven execution, and a commitment to excellence at every level of the business.
What You’ll Do
As Vice President of Sales, you’ll be the architect and driver of Brewt’s national growth. From defining the go-to-market strategy to building retail relationships, you will own the full scope of our sales function.
Key Responsibilities
Develop and Execute Sales Strategy
- Own the creation and rollout of a comprehensive sales strategy across on-premise and off-premise channels, focusing on both velocity and distribution gains
- Set and monitor performance goals and KPIs across markets and teams
- Ensure alignment with overall company growth goals and brand priorities
Account Development and Relationship Management
- Serve as the lead point of contact for key national retailers as well as distributors
- Build and maintain trusted partnerships with buyers, category managers, brokers, and distributors
- Prospect and close new retail accounts and identify whitespace opportunities
Distributor Management
- Manage relationships with distributors across territories, ensuring alignment on execution, pricing, and performance
- Serve as the bridge between field teams and distribution partners to ensure flawless delivery and service
- Maximize distributor incentives and build sell-through programs
Retail Execution and Merchandising Excellence
- Oversee merchandising strategy and execution to ensure maximum shelf presence and visual impact
- Optimize displays, POS materials, and store-level promotions to drive consumer purchase
- Ensure all new placements are tracked, supported, and performing
Sales Communication and Forecasting
- Lead all sales-related communication across internal teams and external partners
- Drive sales forecasting in partnership with operations and finance to ensure accurate production and demand planning
- Monitor trends, sales data, and retailer feedback to inform planning and pivots
Innovation and Brand Growth
- Provide input on product innovation, packaging, and positioning based on sales feedback and market insights
- Partner with marketing to align promotional calendars, sampling initiatives, and launch strategies
- Continuously ask: What more can we do to move the needle
New Product Launches
- The VP of Sales will be responsible for debuting and rolling out Brewt’s much-anticipated RTD (Ready-to-Drink) line in late summer, including our Non-Alcoholic RTD offering
- These new SKUs will enable the VP of Sales to drive incremental sales across diverse channels, opening new growth opportunities and positioning Brewt’s for even greater success in the evolving beverage landscape
Additional Responsibilities
- Manage T&E budgets, trade spending, and promotional ROI
- Represent Brewt’s at key industry events, trade shows, and buyer meetings
- Adapt and lead through fast-paced change, problem-solving in real time
What You’ll Need
- 10+ years of experience in CPG, beverage, or alcoholic spirits sales with national account exposure
- Proven success in building and executing national sales strategies
- Deep experience managing and motivating a growing team across markets
- Track record of building meaningful customer relationships and closing high-impact deals
- Strong understanding of merchandising tactics, in-store execution, and retail sales dynamics
- Comfort navigating distributor networks and managing wholesale relationships
- Analytical approach to performance, forecasting, and strategic pivots
- Highly effective written and verbal communicator across internal and external audiences
- Organized, responsive, and capable of balancing multiple high-priority projects
- Forward-thinking, solutions-focused, and not afraid to take the initiative
- Tech-savvy with strong Excel, PowerPoint, and CRM familiarity
- Willingness to travel up to 50% and work non-standard hours when needed
Why Brewt’s
- Opportunity to lead sales at a nationally scaling, founder-led, woman-owned brand
- High-impact role with real ownership over strategy, revenue, and retail growth
- Collaborative and entrepreneurial team with direct access to leadership
- Competitive salary, performance bonus, and potential equity participation
- Flexible work environment and a company culture that values drive and authenticity
