Apply to this job

Back to search

Posted May 11th

Regional Sales Lead

Los Angeles, CA

Beverage Confidential Company logo


Beverage Confidential Company



View Full Profile

Posted May 11th

Regional Sales Lead

Los Angeles, CA






Full Time

About The Position
Location: Los Angeles
Industry: Beer
Job Title: Regional Sales Lead

It’s no secret that great beer tastes better with great food — and vice versa — regardless of where it comes from. In the US, the same 2 or 3 imported beers of the same origin have been the only option for decades alongside their respective Global Cuisines, and therein lies an opportunity for creativity and innovation in the premium beer space.

Distinctive Brand Positioning
We are a Premium Beer created to complement the dishes of today’s global power chefs and uniquely positioned to belong on your table in any restaurant.
We are a Crushable Brand built for mass appeal and uniquely positioned to break out of the restaurant and into the mainstream.


  • Participates in overall sales strategy and goal planning for sale of a unique, new to world beer
  • Execute short- and long-term sales objectives and strategies for market
  • Prospects new business by determining focus areas within territory, setting up presentations, and utilizing stop-by techniques
  • Work with designated distributors to meet sales goals and objectives
  • Help set up and participate in on-premise promotions and special events
  • Organize an efficient schedule including a daily route along with a monthly, quarterly and yearly plan
  • Keep thorough and up to date notes on all existing and target accounts
  • Plan and participate in regular distributor training activities including presenting at sales meetings, riding with distributor sales personnel, and distributing new sales material to sales staff
  • Schedule and conduct distributor team meetings to inform and educate sales representatives of brand standards to optimize sales performance
  • Manage market work with distributor sales representatives
  • Submit and review a weekly account report, Monthly Calendar and Sales Planner
  • Maintain accurate records regarding distributor profiles, retail and on-premise distribution, and competitive activity and pricing
  • Manage all sales expenses and budgets for market/region
  • Assist building field sales team by identifying and evaluating potential team members

  • Integrity, Accountability and Attention to detail
  • At least 3 years sales experience: spirits, wine, or beer experience
  • Bachelor’s degree
  • Passionate about all Foods! Strong knowledge and interest in global cuisines. Restaurant work experience a plus, but not required
  • Comprehensive understanding of how the beverage alcohol business functions
  • Excellent communication and organizational skills with the ability to interact effectively with sales reps and buyers
  • Ability to develop brand-building plans that are commercially viable and implementable
  • Ability to analyze and think strategically
  • Must be able to build and maintain customer relationships
  • Working knowledge of Microsoft Office products
Los Angeles, CA