Beautycounter is a disruptive beauty brand that creates and sells safer, high-performing skin care and color cosmetic products. Our mission is to get safer products into the hands of everyone. We work toward this mission by creating best-in-class products with ingredients that have passed our rigorous ingredient selection process. We also work on market and policy initiatives to raise the bar of safety for the entire cosmetics industry. We pride ourselves on our commitment to transparency.
We are based in Santa Monica, CA. Costumers shop with us via our independent consultants, online or retail. Our methods of distribution allow us to tell our full story, educating consumers about environmental health and exposure to toxic chemicals.