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Posted August 28th

Social and Content Coordinator

Employer

Beauty Confidential Company

View Full Profile

Posted August 28th

Social and Content Coordinator

Function

Marketing

Experience

Entry Level

Type

Full Time

About The Position
The Social and Content Coordinator will serve as the voice of the brand to consumers across retailers and consumer online social media communities.
The Social and Content Coordinator will serve as the voice of the brand to consumers across retailers and consumer online social media communities. This role will focus on Instagram and Facebook, servicing consumer relationships online and acting as a key conduit to driving our digital high-touch service while maintaining the company’s positioning. 


JOB RESPONSIBILITIES: 
  • Working closely with the Director of Marketing and Director of Public Relations, strategically plan and manage social media content calendars to support key strategies and initiatives; execute against these calendars, including developing content concepts from idea to completion
  • Accurately upload/schedule/post assets, including photos and videos, with corresponding copy on all social platforms (Instagram/Facebook) working with regional and global social teams
  • Design and retouch social posts, plus make modifications to existing creative, as needed
  • Conceptualize, produce and execute multiple creative outputs per day across all social platforms (including, but not limited to, standard posts, re-cuts of how-to videos, motion-graphics videos, animated GIFs, cinemagraphs, etc.)
  • Shoot any required imagery, including styling and art directing
  • Support the global social strategy; oversee and manage content and stories that encourage action and advocacy
  • Collaborate with cross-functional digital/social teams on all content, guided by overall brand and business objectives
  • Creatively and proactively engage consumers online to drive favorable brand conversations and consumer relationships
  • On an everyday basis, identify issues, patterns and trends in consumer comments/inquiries and funnel information to the appropriate departments
  • Generate metrics reports using standardized tools and craft analyses based on the data; assist in developing related recommendations
  • Stay up-to-date on new social media tools and best practices; monitor competitors and other social media leaders to see how they are using them, so the company can continue to be an early adopter of these technologies
  • Identify the right influencers to drive brand awareness, interest and engagement
  • Develop authentic connections to lead to genuine brand advocacy



JOB REQUIREMENTS: 
  • 4-year college degree or equivalent
  •  3-4 years related experience, e.g., managing community outreach, creating content, building brand advocacy
  • Net savvy (high engaged in social networking sites & all things Web 2.0)
  • Active daily life in online and social media
  • Strong ability to interpret and translate global brand strategies and equity into voice/programs appropriate for social media
  • Ability to collaborate and navigate among multiple teams, platforms and communities to ensure strategies/goals are understood and met
  • Excellent communication, writing and quantitative skills
  • Excellent judgment to drive optimal brand engagement in online beauty/brand communities and identify/escalate potential issues/crises
  • Branding/beauty/fashion/entertainment experience a plus
  • Experience working with content management tools and/or social media analytics tools required
  • Strong problem-solving and project management skills including scheduling and budgeting