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Posted August 28th

Brand Manager

Los Angeles, CA

Employer

Beauty Confidential Company

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Posted August 28th

Brand Manager

Los Angeles, CA

Function

Marketing

Experience

Mid-Level

Type

Full Time

About The Position
The Brand Manager will be responsible for executing marketing campaigns. The Brand Manager will also be responsible for managing and developing P&L and driving market growth.
The Brand Manager will be responsible for executing marketing campaigns. The Brand Manager will also be responsible for managing and developing P&L and driving market growth.


JOB RESPONSIBILITIES: 

  • Develop long-term strategic plans in conjunction with management and brand principles
  • Develop annual marketing business plans
  • Develop and implement key marketing programs; This includes advertising promotion pricing and public relations
  • Act as lead project manager on execution of all marketing programs including retail partner marketing
  • Lead point of purchase/merchandising projects including managing outside vendors and project management
  • Maintain open communications with the sales force to ensure execution of key programs and consistency with brand strategic guidelines
  • Manage supplier agencies and partnerships, including public relations, creative, media, research, promotions, and non-profits
  • Brief external agencies on brand strategy
  • Ensure adherence to budget and compliance requirements
  • Plan trade show marketing plans
  • Define and monitor key metrics to assess initiatives and drive brand success
  • Resolve issues as needed to achieve plan

RESPONSIBILITIES:

  • Requires a B.A./B.S. degree in a business-related field, preferably in Marketing
  • A minimum of 5+ years of consumer marketing experience (CPG is required, personal care is a plus)
  • Experience with 2-3 different brands preferred
  • MS Office Experience – strong in Excel, Word, PPT a must
  • Strong written and verbal communication skills
  • Expert at research and generally resourceful, strong analytical and problem-solving skills
  • Able to translate strategy into tactics and ideas into action
  • Knowledge of budgeting, cost estimating and fiscal management
  • Ability to clearly articulate internal and external communications
  • Creative flair to maximize impact on all marketing activity
  • Able to work on time driven deadlines in an entrepreneurial environment
  • Must be meticulous, detail oriented, and thorough
  • Strong ability to prioritize tasks and successfully balance multiple projects
  • Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles
  • Strong project management skills

Location
Los Angeles, CA