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Posted January 2nd

Senior Category Manager - eCommerce

Chicago, Illinois

Employer

Beam Suntory

Industry

Supplier

Founded

2014-01-01

View Full Profile

Posted January 2nd

Senior Category Manager - eCommerce

Chicago, Illinois

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Senior Category Manager - eCommerce

What makes this a great opportunity?

The Sr. Category Manager, eCommerce will be responsible for developing and executing analytical tools and approaches in this dynamic emerging channel. The role is inclusive of harnessing and analyzing eCommerce data from retailers, distributors and other third parties to identify category management approaches that drive site visits, engagement, conversion and basket sales in primarily online environments, but understands the omnichannel impact as well. The ideal candidate will be well-versed in traditional category management principles and approaches with a proven track record of forward-looking thought leadership in new situations and environments. This person should be a self-starter who can work independently while engaging in cross-functional collaboration to support broader objectives through good communication, organizational skills and influential leadership.

Role Responsibilities

Digital Activation / Execution:
  • Conduct category assortment, promotional, cross-selling and other relevant analyses for eCommerce and omnichannel retailers, leveraging all relevant information
  • Identify and codify new analyses relevant to driving eCommerce traffic, conversion and basket size; Integrate online and offline data and insights to maximize performance in omnichannel environments
  • Lead all relevant data organization and data mining of new and existing data sources
  • Develop storylines and presentations to effectively communicate findings both internally as well as externally to retailers, distributors and other stakeholders
  • Collaborate with internal teams and relevant data vendors to identify and obtain relevant data and tools for eCommerce channel insights and tracking
  • Develop eCommerce dashboards and reporting for a cross-functional leadership audience; track key performance metrics for eCommerce performance
  • Liaise with Finance and IT to track eCommerce Financial Performance where we have ability to separate eCommerce specific channel sales; perform reporting updates to leadership for sales performance & trend analyses
  • Support eCommerce-led Shopper Insights studies, summarize actionable outputs, & socialize to internal/external stakeholders (e.g. sales teams & retailers)
  • Own & optimize Numerator Digital Shelf Intelligence tool and vendor relationship; collaborate with eCommerce Content Manager to ensure Content Compliance needs are covered in scope of tool's outputs


Stakeholder Management:
  • Interface with National Accounts, Local Sales, Category Management, eCommerce, Commercial and Local Marketing, Consumer and Shopper Insights and Marketing Technology teams, among others. Foster open communication to share learnings and drive execution
  • Liaise with eCommerce and Sales teams to ensure consistent communication with key retailer stakeholders; build relationships with relevant external parties to support broader objectives
  • Serve as thought leader within Beam Suntory and vis-à-vis retailers regarding new / emerging data sources, tools and approaches for leveraging digital platforms and optimizing eCommerce performance
  • Be a key member of the eCommerce team, serving as a champion for this channel within the organization


Qualifications & Experience
  • Education- Bachelor's Degree (BA or BS) required
  • Years of experience- 5+ years of category management experience within consumer-packaged goods or retail
  • Industry experience- Experience in digital / eCommerce or beverage alcohol ideal, but not required
  • Willingness to travel up to 25%


Additional qualifications desired:
  • Bachelor's Degree (BA or BS) required
  • 5+ years of category management experience within consumer packaged goods or retail. Experience with working to optimize a suppliers' performance within a retailers' digital shelf or website is preferred
  • Analytical skills to identify opportunities and tell a story internally and externally
  • Strong organizational and project management skills with ability to influence and collaborate across functions
  • Proven track record of forward-looking thought leadership and ability to adapt in fast-paced, changing environments
  • Action-oriented self-starter with an "ownership" mindset
  • Extensive, demonstrable skills within Microsoft Office, working with syndicated data sources (Nielsen, IRI) and Digital Category Management tools (e.g. Numerator)
  • Excellent written and verbal communication skills with strong sales acumen
  • Experience in digital / eCommerce or beverage alcohol ideal, but not required


At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.