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Posted January 7th

Manager, Consumer Insights - Maker's Mark Global

New York, New York

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Beam Suntory



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Posted January 7th

Manager, Consumer Insights - Maker's Mark Global

New York, New York

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Manager, Consumer Insights - Maker's Mark Global

The following positionis open in New York , United States .

What makes this a great opportunity?

This individual has the opportunity to be a key part of driving and shaping our business in a highly attractive and growing category and on a very exciting brand. They will build a strong network across the organization, from insights to marketing to sales, and work closely together with cross-functional counterparts globally. The role provides the opportunity to make a big impact within a short period of time.

Role Responsibilities

The Manager, Consumer Insights will be responsible for supporting the Maker's Mark brand globally. The incumbent will be responsible for identifying, developing and integrating consumer insights throughout the Global Brand House to drive to marketplace success. This strategic role will collaborate with the Maker's Mark Brand House team to drive consumer-centric decision making and help to formulate end to end brand strategy:to support communication strategy, brand equity, consumer targeting, product and packaging, and brand investment decisions. While having point accountability for custom market research, the incumbent must also draw from a variety of information sources and internal resources to develop insights that provide a competitive advantage for Beam Suntory. This role will collaborate closely with the regional Insights partners in priority markets for the Maker's Mark brand.

Qualifications & Experience
  • High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
  • Works effectively with a cross functional team, agency and suppliers
  • Seeks out deep consumer/shopper understanding and insight
  • High level of accountability, flexibility and self-direction to work autonomously
  • Excellent written and verbal communication skills; experienced and comfortable communicating with senior-level leaders
  • Successfully influence cross-functional team members and high levels of the organization, even with limited authority
  • Team player with ability to work well in a fast paced, unstructured entrepreneurial environment
  • Highly adaptable, works well in an environment of change
  • Manage multiple projects simultaneously and complete projects in a timely manner.
  • Successfully influence cross-functional team members and high levels of the organization, even with limited authority
  • Lead qualitative and quantitative custom research projects throughout all stages including design, execution, analysis and recommendation
  • Experience with range of research methodologies; concept testing, advertising, vis-id/packaging, positioning, consumer segmentation/demand spaces etc.
  • Resourceful and fiscally-minded to leverage previous custom research and other internal resources to inform POV on brand strategy and guide business decisions
  • Experience with syndicated sources (e.g. Nielsen, IRI, Panel data, MRI etc.) and ability to generate category or brand insights and to form recommendations
  • Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data

  • Relevant Bachelor's degree required - Master's degree a plus
  • Minimum 5 years of custom insight/research or consumer planning experience
  • Solid understanding of qualitative and quantitative research methodologies and suppliers with a broad range of research techniques
  • Experience leading custom research across a variety of methodologies and business applications

In an effort to ensure the health and safety of our workforce while doing our part to protect those around us, Beam Suntory is requiring proof of full COVID vaccination for US salaried employees in our offices and commercial field roles as a condition of employment, subject to medical/religious exemptions.

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
New York, New York