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Posted May 4th

DTC eCommerce Manager - Maker's Mark

New York, New York


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Beam Suntory

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Posted May 4th

DTC eCommerce Manager - Maker's Mark

New York, New York

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

DTC eCommerce Manager - Maker's Mark

The following positionis open in New York , United States .

What makes this a great opportunity?

As part of the team you will be an integral part in transforming Beam Suntory and the Maker's Mark brand house by building and driving our DTC eCommerce experience in markets around the world, enhancing our traditional marketing model into one of building brands in a digitally-enabled, data-driven ecosystem

Role Responsibilities

In your role as DTC eCommerce Manager - Maker's Mark - you will be part of our success by:
  • Helping define and execute the strategy for MakersMark.com, in collaboration with brand directors and digital brand house lead
  • Creating a best-in-class shopping experience and product portfolio that establishes MakersMark.com as the brand's sharp point for brand building and commerce
  • Aligning with partners in EMEA & US eCommerce Management unit & local markets on DTC Sales targets and help support in achieving those targets
  • Briefing & working with IT teams & agencies on front and back end dev
  • Establish quantitative and qualitative benchmarks and KPIs to drive key business decisions and support measurement of success in SGI DTC initiatives
  • Support the business by providing and defining strategic direction for the development of the DTC business and collaborate with key stakeholders to build winning plans
  • Planning and overseeing consumer journey from acquisition to retention
  • Oversee & approve paid digital DTC Marketing activity to ensure long term brand building
  • Assisting consumer response specialists for MakersMark.com
  • Aligning with key brand stakeholders to ensure the right allocations, ranging and merchandise for our consumers in each market
  • Responsible for best in class UX on site, working with agency partners and internal stakeholders to deliver an optimised experience
  • Working closely with the CRM & Social Media Managers, building innovative plans which put the consumer at the heart of our DTC activity
  • Responsible for managing internal/external agency partners
  • Responsible for executing DTC communications (in collaboration with CRM & Social specialists)
  • Assist with P&L (in partnership with Market Commercial Teams)
  • Assist Global Digital Lead with DTC eCommerce planning & phasing across brand house

Qualifications & Experience
  • 5-7 years of experience in DTC ecommerce with a consumer products or luxury goods company
  • Magento or similar CMS experience
  • eCommerce tools such as Google Analytics, Microsoft Clarity, JIRA
  • Digital Marketing & performance marketing experience
  • Track record of managing people/teams to deliver high quality results
  • Demonstrated ability to strategically manage internal or external clients and provide exceptional customer service and results
  • Prior experience developing functional strategies, agendas and road maps
  • Ability to communicate well with senior leadership
  • Outstanding communication skills with both technical and non-technical colleagues
  • Deep experience working with or for marketing/development agencies with a strong understanding of required resources and costs to execute initiatives

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
Location
New York, New York