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Posted May 5th

Sales & Marketing Manager

Dallas, TX

Balcones Distilling LLC logo


Balcones Distilling LLC


Production and Manufacturing and Supplier

View Full Profile

Posted May 5th

Sales & Marketing Manager

Dallas, TX






Full Time

About The Position
Driven by a passion to create something original and truly authentic, Balcones Distilling marries centuries of distilling tradition with the bold flavors of Texas. Balcones is synonymous with quality and innovation in the whisky industry, known for emphasizing high quality ingredients and drawing influences from all over Texas. To date, the distillery has earned over 400 national and international tasting awards and accolades for their whiskies and spirits. Balcones distills all of its beloved spirits inside the historic Texas Fireproof Storage Company building in downtown Waco, Texas. 

The Sales & Marketing Manager will be responsible for supporting our sales and marketing teams in the execution of our annual brand plan. This role will help drive immediate sales results while also building long-term brand growth. The Sales & Marketing Manager will plan and execute market activations while also supporting the marketing teams’ regular activities.

  • Sales Activities
    • Generate and analyze all sales reports on behalf of the company including depletion and Nielsen data
    • Manage sales team’s CRM software and help with KPI setting and tracking
    • Create presentations, develop programs for and support the management of Balcones’ distributors
    • Assist in sales team KPI setting and tracking
    • Facilitate distribution of selling materials to sales team
    • Coordinate Balcones’ festivals and events calendar
    • Additional tasks as the business requires; the candidate will be required to chip-in on other areas of need
    • Assist in the development and management of all point of sale
    • Assist in new sales hire orientation
  • Marketing Activities
    • Assist the Head of Marketing in executing the annual brand plan
    • Assist the Head of Marketing in developing point of sale and other creative assets
    • Collaborate on marketing campaigns, activation programs and developing strategic initiatives and tactical plans
    • Work with Balcones’ agencies on the following key activities
    • Social Media Management
    • Media Strategy
    • Public Relations

  • Bachelor’s degree required
  • At least 4 years in either sales or marketing
  • Strong analytical skills
  • High attention to detail
  • Demonstrate a high level of independence, motivation and
  • Proficiency in Microsoft Office Products (Proficiency in VIP/KARMA a plus)
  • Located in Dallas, Texas
Dallas, TX
Function Details
  • Reports To VP of Finance, Operations & Marketing