JOB DESCRIPTION: The primary responsibility of the Distributor & Retail Account Manager is to expand the availability and visibility of the Balcones brand within his or her territory. This will be achieved by forming ground level tactics to achieve the sales goals established by your manager – including calling on individual and multi-unit on and off premise accounts, developing relationships & cultivating mindshare with our distributor (Southern Glazers Wine & Spirits), and educating the trade about craft spirits. The ideal candidate will be an energetic go-getter that is excited to be the face of an emerging and growing brand, and that will work strategically to grow the brand within his or her territory.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Achieve KPIs (Key Performance Indicators) on a monthly basis: visiting accounts, achieving new distribution, engaging the wholesaler, and selling displays
Strategically call on and activate Key Accounts in the market under the direction of your manager
Create target lists and efficiently plan routes to most effectively achieve distribution and grow the business
Inspire excitement & creativity within the wholesaler team to achieve and execute sales plans
Actively engage wholesaler personnel i.e. Sales Reps, Merchandising teams, Sales Managers, and Sales Reps on a monthly basis to help achieve the company’s objectives
Work with your manager to create and execute the the planning and implementation of sales programming in your markets
Ensure POS and other marketing assets are utilized in the field with correct programs
Implement creative programs to activate the consumer, including product sampling, etc.
Bridge the gap from the distillery to the ground level by representing the brand culture well
Communicate throughout the week with your manager to provide updates on your weekly schedule, challenges, opportunities, and wins in your market
A minimum of 2 years of experience in the beverage industry. Experience with SGWS a plus.
Beginner to Expert knowledge of all things Whisky, eagerness to learn more about brown spirits, craft, and the overall category
Possess strong communication skills, good judgement, and plenty of creativity.
Willing to be very “hands-on” to get the job accomplished.
Excellent planner and organizer: can set his or her own schedule to effectively hit sales goals
Able to take ownership of day-to-day responsibilities as a self-starter
Must be willing to have a flexible schedule with some late nights & weekends depending on the time of the year
You love to win AND hate to lose!
Proficient skills in Excel, Office, PowerPoint, etc.
Excellent communication skills, particularly verbal, including strong presentation skills