Develop and implement annual operating plan with volume, financial, volume distribution, and strategic Goals.
Accountable for developing and rolling out of go-to-market strategy for all Channels
Accountable for driving topline while delivering positive ROI for trade spend at total company and customer level
Partner with OWNER in process of portfolio innovation and renovation
Responsible for pricing / Margin Goals.
Accountable for providing sales support to field sales organization and for providing customer feedback.
Participates in overall sales strategy and execution for sale of brands/products
Maximize sales at current accounts using VIP SOFTWARE retail execution at store level
Analyze consumer trends and channels to identify and maximize local market opportunities
Ensure brand pricing and gross profit is aligned to strategy by channel
Effectively manage and prioritize time in the branch and in the market meeting with customers (approximately 30% of the time is expected to be in the branch to accomplish daily check-ins & tasks with the CEO and 70% of the time in the field meeting with customers)."
5-7+ years of SOFT DRINK DSD experience
Proficient working knowledge of word processing, spreadsheet, database, email, and specialized business applications software.
Preferred Beverage (Non-Alcohol) experience
Direct Account Management Experience or Business Development experience
Strategy development experience
Financial / Trade Market Reporting
Experience leading complex teams
Retail environment knowledge
Excellent planning and organizational skills
Strong analytical, verbal, and written communication skills
Superior presentation and communication skills (written and verbal)
Goal-oriented focused, and assertive individual who needs a little direction or supervision