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Posted November 3rd

Brand Associate - Milwaukee, WI

Milwaukee, WI

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Ayatana XP


Experiential Marketing Agency

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Posted November 3rd

Brand Associate - Milwaukee, WI

Milwaukee, WI








Full Time

About The Position
The Brand Associate will manage the activities and budget goals set by the Sales & Marketing teams to effectively build the brand amongst target audiences, achieve growth, and perform against KPI’s.
DUTIES & RESPONSIBILITIES include but are not limited to the following:
1.       Execution of Programming: Support the execution of national and local marketing / sales initiatives:
 Key Accountabilities:
·       Attract, develop and maintain set account universe to deliver against established programming KPIs and market goals
·       Use tactical budget to support approved consumer pull-through programs, including, but not limited to: menu features, back bar placements, consumer sampling events, etc.
2.       Brand Awareness and Education: develop brand awareness, adoption, visibility and recommendation for key accounts in respective markets
Key Accountabilities:
·       Work with Sales Team to identify appropriate target accounts that will support brand equity development and KPI goals.
·       Engage those accounts directly (brand education, demonstration, personal selling,
relationship building) to gain brand adoption and advocacy (distribution, menu and feature drink placement)
·       Motivate and develop distributor sales team through trainings and ride-withs in order to achieve on premise volume targets and sell through objectives (POS, drink promotion, back bar placement, drink lists, distribution and brand promotion) in the market
3.       Reporting: evaluate and report on market results as well as changing market activity and the progress of the brand’s development against clearly identified metrics and goals
Key Accountabilities: 
·       Maintain accurate and up-to-date programming calendar, allocation tracking, budgets, and recapping of events in the OPEN Bar reporting system.
·       Analyze reports and make recommendations
·       Distribute weekly reports to key contacts as designated by market 
·       Complete and submit detailed reports for expenses, promotional activity, as well as T&E on a weekly, bi-weekly, and monthly basis as determined by AXP
Position Requirements
·       Minimum three-four years of experience in a related Wine & Spirits role and 1 year within the assigned market.
·       Knowledge of local on/off premise spirits market, including local laws & statutes
·       Willingness to work nights, weekends, and holidays
·       Vehicle required
·       Past experience in Brand Ambassador role or similar experience
·       Ability to prioritize and juggle many tasks as well as work within prescribed timelines and deadlines
·       Self-starter, outgoing personality
·       Adept at selling and interacting with diverse groups of people
·       Strong written, verbal and public speaking skills
·       Strong budget management skills
·       Proficient in Microsoft Excel, Word, PowerPoint, Outlook and Web-based reporting tools
·       Clean driving record and proof of automotive insurance
·       Position contingent upon successful completion of background check
Milwaukee, WI
Function Details
  • Reports To Account Service Team and Brand Leader