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Posted January 23rd

Senior Manager of Growth Analytics

Los Angeles, California


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Employer

Athletic Greens

Industry

Other

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Posted January 23rd

Senior Manager of Growth Analytics

Los Angeles, California

Function

Marketing

Experience

Other

Type

Full Time

ABOUT US:


Built around our mission, we started Athletic Greens more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Originators of the Essentialist Nutrition movement, our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health.

AG1 is made from the highest quality ingredients, in accordance with the strictest standards and obsessively improved based on the latest science. 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. Optimized for athletes, life-letes, and everyone in between. Vegan, Paleo, and Keto-friendly. One scoop or travel packet, 8 ounces of water. Every day. That's it.

Our mission is to empower people to take ownership of their health.

THE ROLE:

We are looking for an experienced Senior Manager of Growth Analytics, who is passionate about using insights, data visualization and data science to drive customer-centric growth. You will design, develop and oversee the implementation of analytical products, research projects and agile data-informed experimentation framework to help enhance our ability to attract new customers and turn them into loyal subscribers and raving AG fans.

In close collaboration with cross-functional teams, you will use advanced analytical, data science and research techniques, leveraging first and third party data, to inform and help guide initiatives across all growth areas, including multi-channel marketing, advertising, partnerships, product and customer experience.

This role is at an exciting intersection of business, technology and data. It requires a deep understanding of business processes, product and consumer trends, data architecture and data engineering development framework, as well as strong communication and advanced analytical, data visualization and data storytelling skills. If you are all about getting work done collaboratively, efficiently and with agility, live and breath data and are excited about growing a world-class data-powered brand, come join our Data & Analytics team at Athletic Greens.

WHAT YOU'LL DO:
  • Collaborate with stakeholders to help define requirements for analytical products and solutions.
  • Design, develop and implement or oversee the development and implementation of multi-touch attribution, acquisition channel optimization, demand forecasting, LTV, contribution margin, retention and other models as necessary to support growth strategy and tactics.
  • Design and deploy or oversee the deployment of growth KPI dashboards and reporting.
  • Extract actionable insights from the available first and third party data to identify new opportunities.
  • Monitor key growth and performance metrics and make recommendations for improvements.
  • Oversee digital analytics design and implementation, including GTM, GA and Heap Analytics, as well as integration with marketing partners and solution providers.
  • Provide analytical support for campaign management, including targeting and evaluation.
  • Advise teams on best practices for measuring success and setting up performance metrics.
  • Serve as a growth data and analytics SME and a champion for governed and secure use of data.
  • Design and conduct data and analytics POVs, MVPs and build analytical prototypes, as needed.
  • Consolidate findings and summarize analytical insights to be shared with business stakeholders.
  • Identify and structure ad-hoc analyses, working with business and development teams, to address high priority business problems and urgent requests.
  • Provide input to the Program or Project Manager on scope, methodology, sprint tasks and level of effort and consistently communicate progress and roadblocks.
  • Work with the business SMEs and development teams to create and maintain business glossary, data dictionary and data quality benchmarks.
  • Help develop an agile experimentation framework and provide recommendations for A/B testing design, implementation and measurement.
  • Develop customer cohorts, personas, and segmentation and help support consumer and market research projects.
  • Help design and implement Marketing Intelligence Platform across all channels and touch points.

WHAT WE'RE LOOKING FOR:
  • 5+ years of experience in digital and marketing analytics, data science, BI or data insights roles, preferably in direct-to-consumer and e-commerce companies.
  • Hands-on experience working with structured and unstructured data in cloud-based environments, including BigQuery, Snowflake, RedShift, other.
  • Experience developing and implementing predictive and other models, utilizing data science/ML/AI and advanced statistical techniques and methodologies.
  • Comfortable navigating large datasets, acquiring and cleansing data from multiple sources.
  • Proficiency with at least one of the programming languages, such as R, Python or SQL.
  • Advanced data visualization skills and hands-on experience with Tableau, PowerBI or other BI tools.
  • Strong digital analytics skills and advanced knowledge of Google Analytics.
  • Familiarity with A/B testing, experimentation and product, UX/UI research methodologies.
  • Experience with consumer and market research methods, including survey, focus groups, qualitative and quantitative brand, consumer satisfaction, experience and other studies.
  • Familiarity with B2C acquisition and subscription marketing concepts and metrics, including customer journeys, conversion funnels and critical reporting (CAC, payback, retention rate, etc.).
  • Familiarity with marketing, CRM, social and ad platforms, such as Salesforce, NetSuite CRM, Google Ads, Facebook, YouTube, Instagram, TikTok and others.
  • Experience with partnership and affiliate marketing is a plus.
  • Understanding of data architecture, data engineering techniques and processes.
  • Ability to communicate complex data and analytics concepts and results in clear, concise, and accurate ways at an executive level.
  • Ability to solve problems and thrive in a fast-paced evolving environment.
  • Prior people management and personnel development experience is a plus.

WHAT'S IN IT FOR YOU?
  • A 100% remote working environment, which has been implemented from day one.
  • An immensely strong company culture that is enforced through the hiring process ensures values alignment and a highly collaborative team.
  • 90% premium coverage for top medical, dental and vision plans.
  • Employer paid short-term disability and life insurance.
  • A mission-driven approach to each and everything that we do, with an overall goal to significantly improve our customer's health and wellness.
  • Paid maternity and paternity leave to allow you to spend time with your new family.
  • A monthly fitness class credit to support you on your health and fitness journey.
  • Annual company-wide retreats and quarterly department-wide meet-ups (COVID permitting).
  • A 401k plan with company-matching because life is an opportunity and we care about your future.
  • Paid holidays and an unlimited vacation policy to ensure you have a healthy work-life balance.
  • The opportunity to work with passionate, high-growth, business-minded colleagues.
  • A brand new company laptop and a generous home-office budget so you can work your best.
  • Access to Athletic Greens product and swag items.

Athletic Greens is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.
Location
Los Angeles, California