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Posted May 11th

Business Development Manager - North Bay

Napa, CA

Hotaling & Co. logo


Hotaling & Co.



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Posted May 11th

Business Development Manager - North Bay

Napa, CA






Full Time

About The Position
Company Description
Hotaling & Co., formerly Anchor Distilling Company, is an importer and distiller of fine spirits headquartered in San Francisco. Originally established in 1993 by beverage visionary Fritz Maytag, fueled by the bold realization that there were no pot-distilled whiskies or high-end craft gins being made legally in America at the time. As a result, Anchor Distilling Company is credited with creating America’s first craft whiskey (Old Potrero) and gin (Junípero Gin) after Prohibition. In 2010, Fritz Maytag retired and sold Anchor Distilling Company to a business partnership that included Tony Foglio and London's oldest wine and spirit merchant, Berry Bros. & Rudd.  With the sale, Anchor Distilling Company expanded beyond production on Potrero Hill to incorporate importing a collection of super-premium craft spirits from around the world. Today, newly named Hotaling & Co., has earned a nationwide reputation for its curated portfolio of premium craft spirits imported into the U.S. that is made up of over 300 specialty products from nearly 23 countries.  The Hotaling name remains a part of San Francisco drinking culture as the distillery celebrates 25 years of production, a proud tradition that will continue into the future alongside the other core business pillars: importing and consumer education.

Key Roles:
Distribution and Key Account Management
  • Accountable for driving high quality distribution of HAC brands in identified target accounts, and developing new prospects within assigned territory.
  • Call on key accounts on an ongoing basis to review our brand priorities, execute events to drive sales at account level, and train account staff on brand attributes and selling points.
  • Secure back-bar distribution, visibility and impactful menu placement plan in target accounts to enhance consumer pull and rate-of-sale.
  • Guide accounts in effective merchandising through proper shelf management and brand visibility, and ensure brand marketing materials and displays are utilized within your assigned account base.
  • Responsible for developing and maintaining sustainable records of sales achievements/quotas and an organized list and plan for both on and off premise accounts.
Relationship Development
  • Build and maintain effective business relationships with the trade, bartending community, distributors, gatekeepers and local market influencers.
  • Collaborate with distributor on brand and sales objectives, through ride-withs, team meetings, and general sales meetings.
Education and Training
  • Conduct product education / samplings, educate store personnel and consumers and complete post sampling recap.
  • Develop and manage spirits master classes for key accounts and consumers, ensuring we are top of mind in the mixology/ bartending community and within our top tier accounts (both on and off-premise).
Events & Activation
  • Help source consumer and trade events to generate trial and awareness of our brands, while appropriately integrating the appropriate brand messaging and experience.
  • Set up and attend brand building promotions, on premise and special events (retailer & consumer samplings, brand launches, cocktail contests, pairings, etc).
  • Develop and promote specialty cocktails for brands, accounts, and PR efforts.
Local Market Insights
  • Monitor and report competitive activity, brand movement, pricing, and distribution penetration and highlight opportunities to Marketing and Sales team.
Key Requirements and Skills
  • Bachelor’s degree required
  • Self-starting enthusiasm with can-do attitude.
  • Able to work as part of a team and independently.
  • Willingness to work full-time, non-traditional, late night hours as required and travel throughout assigned territory and occasionally beyond.
  • Must be reliable, and possess a high level of work ethic to go above and beyond to accomplish goals.
  • Proven ability to develop relationships and influence others (accounts, bartenders and distributor teams).
  • Minimum 2 years of sales experience with a proven track record of achievement; people management a plus.
  • Passion for artisanal and craft spirits.
  • Resourceful, creative and organized with ability to manage timelines, budgets and event logistics
  • Excellent communication and selling skills (both verbal and written).
  • Strong computer skills, particularly in MS Office Suite
  • Must have a valid driver’s license.
  • Physical capabilities necessary to complete duties of the job.
Preferred Skills
  • Recognized credibility in local mixology / bartending community a plus.
  • On-premise sales, marketing or promotion experience in the local market.
  • Existing relationships with top accounts in the local market.
  • Clean driving record and good credit history.
Additional information
The above statements describe the essential functions and qualifications needed for a Business Development Manager has been prepared by Hotaling & Co., LLC to use in planning, staffing, budgeting and/or evaluation of employees. It also provides employees with a guide to the duties they are expected to perform. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees in this position. Actual job responsibilities may change at management's discretion, without notice. Hotaling & Co., LLC is an at-will employer, which means that an employee may resign or Hotaling & Co., LLC may separate an employee from service with or without cause at any time for any reason. There is nothing written in this position description that guarantees continued employment. I have read the above position description and believe that it does accurately define the job.
Napa, CA
Function Details
  • Reports To California State Manager