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Posted December 23rd

eCommerce Manager

San Francisco, California

Employer

Alter Eco

Industry

Importer

View Full Profile

Posted December 23rd

eCommerce Manager

San Francisco, California

Function

Sales

Experience

Mid-Level

Type

Full Time

About The Position
Alter Eco has seen incredible growth of its ecommerce business and is looking for the right leader to take us to the next level. You will be responsible for creating the strategy for the brand to succeed across our portfolio.
WHO WE ARE
Alter Eco® is a chocolate-centric, sustainability-directed food company that takes indulgence to an entirely new level. Recognized as a top certified Benefit Corporation, a registered Public Benefit Corporation and proudly listed as one of San Francisco’s ‘Best & Brightest’ places to work in 2019 and 2020, Alter Eco is dedicated to pioneering a full-circle approach to sustainability through regenerative agriculture, Fair Trade sourcing principles, carbon neutrality, and recyclable & compostable packaging. These principals are entwined with Alter Eco’s commitment to the highest quality ingredients and taste in all products. In October of 2020, Alter Eco took its sustainability pledge even further by launching the Alter Eco Foundation, enabling us to put more focus on our initiatives around the globe.  Our certified ‘green’ office is located in the heart of the Mission district in San Francisco. 

For more information, visit www.alterecofoods.com and www.alterecofoundation.org


POSITION SUMMARY
Alter Eco has seen incredible growth of its ecommerce business and is looking for the right leader to take us to the next level.  You will be responsible for creating the strategy for the brand to succeed across our portfolio, including Shopify (DTC), Amazon, Thrive, Walmart.com, and others.  You’ll work hand in hand with marketing, 3rd party agencies, and operations colleagues to develop breakthrough tactics and make sure the business runs smoothly.  You’ll interact frequently with senior management sharing results and opportunities to accelerate growth.   
 

ESSENTIAL FUNCTIONS 

DIRECT TO CONSUMER

Own business results – Forecast and report financial results monthly.  Develop a constantly evolving hypothesis on growth levers / hurdles to the business and tie them to results. Build dashboards and conduct analyses (including consumer segmentation, LTV, CAC, churn) for forecasting and improving efficacy of marketing, merchandising, and product enhancements. 

Site experience & merchandising – Constantly improve site experience through execution of hypothesis-driven experimentation. Leverage merchandising (assortment and promotions) to both grow revenue and bring the AE brand to life. 

Marketing & Promotion – Develop assets for owned website and advertising. Build advertising and promo plans, own budget. Execute product and brand marketing programs with input from Marketing Manager. Analyze performance of email, paid search, paid social, and other initiatives to maximize advertising effectiveness. Experiment to identify new, profitable marketing channels. 

Fulfillment – Partner with Operations to decrease COGS through more efficient fulfillment.

Subject matter expertise – Continuously research the eCommerce landscape and online competitors, identifying category trends and growth opportunities.

eTailer

Own business results – Forecast and report financial results monthly.  Develop a constantly evolving hypothesis on growth levers / hurdles to the business and tie them to results. Build dashboards and conduct ad-hoc analysis to measure efficacy of marketing, advertising and product enhancements. 

Pricing & product page optimization – Create strategy for cross-channel pricing strategy and 3rd party seller control. Make recommendations for enhanced profitability, strategic vision and for innovation for the channel (ie: pack sizes). Work to optimize product pages for all etailers.

Marketing – Partner with Marketing to develop assets for product pages on e-tailer sites, and advertising. Proficiency in strategy and execution of Amazon Search, DSP and OTT required. Experience with external advertising platforms (i.e.: Perpetua) a plus.

Promotional activity and budget – Build out strategy behind annual advertising/promotional plan within budget, execute and analyze activities to improve promotional efficiency. Stay up to date on industry trends and platform changes.

Fulfillment – Partner with Operations to decrease COGS through more efficient fulfillment.  Manage chargeback to reasonable levels and dispute unauthorized or incorrect charges.

Agency management – Manage outside eCommerce agency to execute strategy in the eCommerce channel. Hold agency accountable through a metric-based approach to KPIs and performance objectives.

Subject matter expertise – Continuously research the eCommerce landscape and online competitors, identifying category trends and growth opportunities.

 

MINIMUM QUALIFICATIONS (Knowledge, Skills, Abilities)
·       Curious / experimental – You ask the right questions, hypothesize, and test to find the best solution. You challenge the status quo.
·       Analytic & data driven You are obsessed with data. You constantly seek data to improve business results. You have an insatiable thirst to understand your shopper and what makes them tick. Must have detailed experience of Amazon Vendor and Seller Central.
·       Leader / communicator – You are able to independently devise a roadmap, inspire cross functional teammates to execute your vision, then concisely communicate results to company management. 
·       Business acumen You are a strong, critical thinker. You have excellent project management skills. You marry high level perspective for effective prioritization with attention to detail.
·       Adaptable & collaborative You are willing and able to flex to the demands of a fast-paced environment with multiple tasks and priorities. You enjoy collaborating with colleagues to get the job done regardless of official job description. You enjoy learning and growing in your work. 
·       Tools Experience with Shopify, Klaviyo, Google Analytics, Facebook Ads Manager, Amazon Ads, and analytic tools (e.g. Excel, Tableau, Segment)
·       3-5 years of related experience. 

LIVE ECO VALUES
What makes Alter Eco special is its incredible team.  It’s a great place to work because people are incredibly collaborative and caring.  It’s fun yet fast paced.  There’s a total focus towards finding innovative ways to grow the business, without politics or ego!
·       Exceptional – We cultivate a strong business by investing in exceptional people. We collaborate with integrity and efficiency to achieve our business goals.  We take great care to offer exceptionally indulgent chocolate with clean ingredients. No shortcuts.
·       Commitment – We're committed to lead in sustainable business practices through good times and bad. We build and nurture partnerships to drive meaningful, holistic change for people and planet.
·       Origins – Our innovative culture is fed by our passion for food and where it comes from. We honor our origins -- from our activist roots, to the fields of the farmers, to the sharing of chocolate around our community table.  

JUSTICE, EQUITY, DIVERSITY AND INCLUSION
Chocolate continues to be made at the expense of the people and planet that feed us. We acknowledge that the destruction of our planet worsens inequities in the food system, disproportionately hurting marginalized groups. 

We strive to conduct our business in a way that prioritizes social and environmental justice. We pay farmers above Fair Trade prices, fund community development, and support the transition to a sustainable agroforestry model, providing resilience to adapt to a changing climate.  We foster a workplace culture that is committed to supporting each other and our mission to be the change we want to see in the world.   

The survival of our planet and food sources will rely on the restoration of our ecosystems and the elevation of marginalized communities.   

  1. Alter Eco will commit to improving our hiring and recruitment practices to ensure our employment opportunities are accessible and inclusive to marginalized groups from outside of our current industry network. 
  2. Alter Eco will expand access to our products across a diverse consumer base through alternative and inclusive distribution channels, brand messaging, media outlets, and brand partnerships.
  3. Alter Eco will contribute our volunteer time, monetary resources, and/or food products to support organizations working on the front lines of environmental and social justice for BIPOC communities.
  4. In our workplace, we commit to on-going education and fostering open spaces for honest conversations regarding justice, equity, diversity, and inclusion.
Function Details
  • Reports To Vice President of Sales