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Posted April 4th

Brand and Content Manager


Aloha logo

Employer

Aloha

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Posted April 4th

Brand and Content Manager

Remote

Function

Marketing

Experience

Mid-Level

Type

Full Time

About The Position

About ALOHA

ALOHA is an employee-owned, organic, plant-based food and beverage company that is seeking an accomplished brand builder and content creator. Our ideal candidate understands how to take a brand idea and live it – internally and externally. Ideally the right person for the job personifies the very values the brand stands for – specifically a desire to help motivate and encourage people along on their happier paths to healthier lives. The Aloha brand actively cares for the communities and the environment that sustains us. These brand values serve as the pillars for Aloha’s behaviors and communications. And our candidate’s main responsibility is to bring it all to life to drive business growth and cultural relevance. Aloha is on a mission and we are searching for the candidate who wants to sign on and live that mission alongside a world-class team.
 
Candidate must be a self-starter with a passion for winning.  As part of a growing, remote-based team, this person has a proven track record of delivering results and operates with a high level of accountability. This candidate is collaborative, willing, and able to wear multiple hats and can flourish in a fast-paced environment This person is self-motivated, proactive, and desires to be in a consumer-oriented, entrepreneurial environment. A passion for health and wellness is a must! ALOHA is committed to creating an inclusive environment where diverse voices are active and welcomed in all aspects of our business and team. 
 
As a Certified B-Corp, we are a passionate team on a mission to provide delicious, plant-based food to everyone while also using our business as a force for good. Benefits include company equity, health insurance, 401(k), paid time off, opportunities to volunteer, and a fun and collaborative environment!


Responsibilities

•  You are a builder of the Brand and a driver of business growth through marketing straetgy and communications. 

•  The foundation has been set. The job now is taking the brand idea and bringing it to life for consumers through content, communications, brand programs and activations across the entire marketing mix, driving exponential growth for the business. We’re past start-up stage, this is about the accelerated growth stage of the business.

More specifically:

•  Developing channel-specific strategies and owning their implementation alongside the channel experts/partners – specifically social

•  Defining the programs and initiatives to deliver on those strategies and then leading the execution and implementation of each effort in-market 

•  Deliver on the creative/content needs of the business in partnership with each channel owner (performance, email, site, retail, partnerships, etc.)

•  Developing performance measurement frameworks for initiatives – what does success look like?

•  Helping define our approach to the voice of the consumer, which means constantly staying in touch with our consumers’ mindsets and needs. Defining and managing the right strategic insight stream for the business

•  Managing external content creation partners (creative agency, digital development, content production, etc.)

•  Owning (defining) our process (and tools) to ensure flawless execution

•  Supporting the relationships with our partners and advisors helping steward the brand

About You

•  5 - 7 years of proven brand building acumen that drives business results – as with everyone at the company, the success of the business is your success and vice versa

•  You might be an agency vet respected equally by your account, strategy and creative partners or a client-side pro who has helped originate and manage the strategic thinking and creative deliverables that drive your brand

•  A deep understanding of how brands are built across the modern communications landscape, with channel specific expertise in social and digital more broadly

•  A passion for building and engaging with communities across digital channels and understanding how to activate those communities on behalf of the business’ goals and objectives

•  A practitioner – you live for the making, creating, doing 

•  Know how to bridge between online and offline and understand the need for each tactic to drive sales while laddering up and being true to the brand mission, making every dollar spent work their hardest

•  Willingness to get involved at all levels of the business and own the process as much as the output

•  Believe in the power of teamwork. You lead with a “we” mindset and prides yourself on not letting the team down, while also managing and motivating a small internal team.

•  Can effectively manage external partners – PR, Advertising, Production Partners, High-level (Influencer) Talent, etc.
You have excellent time management and project management skills, are a resourceful, meticulous & highly-organized, and a creative problem solver that thrives working remotely, able to handle multiple projects, know where to prioritize, and comfortable enough to ask great questions to inform better and better work output


About ALOHA
ALOHA is on a mission to make healthy living simple and accessible to everyone through clean, organic, plant-based food. With focus on our Protein Bars, Protein Ready-to-Drink, and Protein Powder categories, ALOHA creates organic products meant to be savored and enjoyed without sacrificing taste or nutrition. Every item is formulated to the highest standard, nutrient-rich, and thoughtfully packaged with deep respect for both people and the environment. ALOHA is currently available at Kroger, Wegmans, Harris Teeter, Walmart, Sprouts, Amazon, Thrive Market, and many others. To learn more visit www.aloha.com  
Location
Remote
Function Details
  • Reports To Head of Brand and Content