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Posted June 9th

Trade Marketing Manager – Chicago, IL (northern Suburbs)

Chicago, IL

Confidential

The company chose to remain anonymous

Posted June 9th

Trade Marketing Manager – Chicago, IL (northern Suburbs)

Chicago, IL

Function

Marketing

Experience

Mid-Level

Salary

Competitive

Type

Full Time

About The Position
Very successful wine and spirits supplier continues to expand. Many opportunities.
Prospective Candidate must live in the Chicago, Illinois area (office is located in the Northern Suburbs).
   
 Seeking a Trade Marketing Manager.  The Trade Marketing Manager is a key component for the Company sales team in order to exceed the case goals and distribution.  Responsibility covers all channels of business, in both On an Off-Premise.

Responsibilities
  • Help create, manage & execute a range of Trade Marketing Programs to drive brand visibility & commercial goals for our brands.
  • Responsible for updating sales teams covering program announcements, program timing, etc.
  • National account and major chain program accomplishments, communicate upcoming events
  • Communicate new / updated artwork availability, sales material availability, etc.
  • Work closely with the Company sales teams to ensure selling materials are up-to-date with current programs, images, and necessary sales information.
  • Coordinate the development of program sell sheets for all programs
  • Inform sales team of available POS and promotional materials
  • Develop actual programs and promotion calendar for sales teams – value added packaging, merchandising programs and other sales related tactics
  • Allocate and track programming materials to sales teams
  • Lead new product sales team needs 
  • Forecast POS / Promotional support needs
  • Track point-of-sale trends and stay up to date on latest technology, designs and other interesting materials
  • Work with the sales teams to forecast POS material needs.
  • Work with sales teams to create fact-based sales data, retail POS strategy, Marketing program overview, and other sales team needs.
  • Manage national and regional coupon / rebate programs and rollout including rules and legality by state.
  • Update all brand merchandising / POS catalogs
  • Develop promotional programming for sales teams on a national and regional level
  • Ensure all holiday themed sell sheets are up to date and produced in a timely manner.
  • Keep selling materials up to date (example – updated figures and sell sheets / paper POS in general)
  • Determine case forecast for new size extension, brand extensions and new products
  • Ensure and track all distributor purchase orders for value added items are being submitted

 Required Skills
  • Bachelor's Degree - with concentration in Marketing/Advertising preferred.
  • 5+ years experience working in Trade / Customer / Shopper Marketing in the Consumer Goods space.
  • High preference for experience within the wine and spirits industry
  • Copywriting and editing skills are a huge plus.
  • Proficient in developing press releases, talking points and media lists as needed.
  • Knowledge of Three Tier System and State Liquor Laws preferred; prior agency management experience a plus.
  • Developing brand strategy and applying it across the channel, including local and regional marketing.
 
Equal Opportunity
 
Our Company provides a fair and equal employment opportunity regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. The Company hires and promotes individuals solely based on qualifications for the position to be filled and business needs.


Prospective Candidate must live in the Chicago, Illinois area (office is located in the Northern Suburbs). 

If you feel that you possess the qualities that are necessary to be a Trade Marketing Manager and have the organizational, communication and professionalism, then please submit your resume along with a cover letter. 


 


Function Details
  • Reports To Vice President - Marketing