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Posted May 15th

Team Hennessy Manager- New York (Nightlife)

New York, NY

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Strategic Group


Promotional Agency

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Posted May 15th

Team Hennessy Manager- New York (Nightlife)

New York, NY






Full Time

About The Position
Since our founding in 2000, Strategic Group has committed itself to creating the most inventive and exciting experiences for our client’s consumers. We operate in the luxury marketing space, representing the most aspirational brands
Since our founding in 2000, Strategic Group has committed itself to creating the most inventive and exciting experiences for our client’s consumers. We operate in the luxury marketing space, representing the most aspirational brands through lifestyle, entertainment, fashion and hospitality enterprises. 

Clients sign with Strategic Group in order to remain fresh, relevant and in-demand by engaging our highly-trained uniquely-educated resource of talent.


Main Responsibilities 
o   Leads on premise engagement and influence for consumers and trade 
o   Account management/relationship building in select group of accounts 
o   Enhances on-premise presence of Hennessy V.S
o   Improves Hennessy's cultural relevance and local connections
o   Event Production/Activation/Management 
o   Maintains thorough knowledge and ability to articulate across the Hennessy portfolio

Program Management
o   Drives measurable achievements for distribution and sales within the chosen select group of accounts
o   Ensures brand POS is implemented in targeted accounts to increase sell through and visibility of brand
o   Conducts tastings where applicable 

o   PR exposure related to sponsorship and activations and ability to identify opportunities with a newsworthy angle
o   Introduces new culturally cool partners/sponsorships/opportunities every 6 months
o   Establishes and mobilizes social media communities via Twitter and Instagram to push through monthly messaging content and brand imagery
Relationship Management
o   Collaborates and communicates with local Moet BDMs and Sales Teams to drive Hennessy V.S. 
o   Works with regional sales (BDMs) and marketing teams (Experiential Marketing Director and Brand Leads) to develop accounts into true brand partners
o   Utilizes regional marketing teams as a resource for brand specific marketing and events to offer accounts
o   Works closely with Regional SG field teams to ensure streamlined and efficient communication within the target account list.
o   Establishes daily communication protocol with SG Director on all activations levels 

Budget and Legal Management
o   Plans, forecasts and manages program budgets for all TH activations
o   Proposes budget phasing to align with key selling periods
o   Ensures activations follow legal protocols and comply with MH Code of conduct prior to execution
o   Ensures all activations remain in budget and meet KPIs

Asset Management
o   Manages activation documents via SharePoint and SG portal
o   Manages POS allocations and inventory
o   Utilizes resources and program templates available via Dropbox
o   Uses sales tools to increase consumer engagements, conversion and consumption 

Report Management
o   Trained on SG portal which tracks real time event data – recaps TH activations within 24 hours on SG Portal 
o   Provides weekly budget tracker, calendar and program updates to SG headquarters
o   Provides market updates via Team Hennessy weekly call
o   Provides account performance and budget reviews on monthly BDM call
o   Collaborates with Moet and Hennessy Brand Teams, PR agencies and SG headquarters to develop a streamlined process for reporting on consumer activities, trends, drinking patterns, peak selling opportunities and competitive intel

-Proven network in high energy modern exclusive accounts (e.g. The high-end volume driving: Marquee NY, LIV Miami) and lifestyle accounts
o   Celebrity
o   Fashion
o   Music 
o   Sports 

-Proven track record of driving business in targeted accounts
-Strong written and verbal communications skills
-Relationship enhancement with key accounts
-Has the network and ability to curate celebrity hosting
-Ability to train staff on brand / sub-brands 
-Keen sponsorship assessment to determine best opportunities for Hennessy V.S. 
-Seen in market as a cultural connector

·       Undergraduate college degree or equivalent experience required
·       Minimum of 5-7 years nightlife experience in business to business environment 
·       Proficient in Microsoft Office Applications including Word, Excel and PowerPoint

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New York, NY