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Posted May 15th

Scotch Whisky Luxury Associate - Houston

Houston, TX

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4075

Employer

Amplified Marketing

Industry

Promotional Agency

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Posted May 15th

Scotch Whisky Luxury Associate - Houston

Houston, TX

Function

Marketing

Experience

Mid-Level

Salary

$68 - 78k

Type

Full Time

About The Position
The Brand Luxury Associate will be responsible for increasing brand equity and awareness within the luxury segment and localizing national business objectives for a premium scotch whisky portfolio.
This position is responsible for the development of a premium scotch whisky portfolio in the Houston territory.
 
The Brand Luxury Associate (BLA) must be a self-driven, independent worker with proven brand building results and knowledge of three-tier distributor operations system and luxury segment. The BLA will be responsible for developing and implementing trade awareness strategies in the luxury on and off-premise channels, brand advocacy, and ultimately building trade loyalty. On-Premise is 90% focus / off-premise is 10% focus. Subject to change based off of market goals and objectives. 
 
Primary Roles & Responsibilities 
  • Manage the growth and development of a premium scotch whisky portfolio in a defined geography of key accounts, with a focus in the luxury on-premise channel 
  • Increase trade brand awareness by targeting existing and prospective customers based on localized business objective congruent with the trade focused platform 
  • Build relationships with key stakeholders and trade 
  • Conduct frequent educational visits to on and off-premise accounts within assigned territory; including scotch whisky history and brand specific identifiers  
  • Educate distributor partners and manage relationship building programs
  • Work with Area Manager to review and obtain education/distribution goals
  • Secure and place new points of distribution and visibility in the on and off-premise channels
  • Monitor market conditions, product innovations, and competitors’ products, prices, and sales
  • Up to 10% travel may be required outside of local territory to visit HQ office and other markets for planning purposes 
 
Activity Reporting
  • Daily upkeep of CRM software
  • Daily upkeep of Certify expense software
  • Perform administrative duties, such as preparing execution budgets and reports, keeping distribution records, and filing expense account reports
  • Must possess the ability to define problems, establish facts and collect data to interpret issues, draw valid conclusions from experience and recommend solutions to the business challenge
 
Qualifications
  • A minimum of 3 years’ experience in some stream of beverage distribution
  • Bachelor’s degree or equivalent work experience
  • Luxury spirit sales experience preferred; adult beverage experience required
  • Mixology/bartending experience preferred 
  • Must reside within assigned territory
  • Must have valid driver’s license, reliable vehicle, and a clean driving record  
  • Must be familiar with the scotch whiskey industry and the distributors that operate in the assigned territory
  • Must have good public speaking, record keeping, and business communication skills
  • Requires basic computer competence in word, excel, and email 
  • Attention to detail, analytical ability, and sense of urgency
  • Strong interpersonal, communication and presentation skills
  • Ability to effectively interact with internal and external customers
  • Willingness to work evenings and weekends
  • Ability to regularly lift, push, or pull up to 50 pounds
 

Location
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Houston, TX
Function Details
  • Reports To Trade Marketing Director
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