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Posted July 2nd

Sales Representative - Tidewater, VA

Tidewater, Virginia

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Starr Hill Brewery



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Posted July 2nd

Sales Representative - Tidewater, VA

Tidewater, Virginia






Full Time

About The Position
Starr Hill Brewery, the largest privately owned, Virginia based craft brewery, is seeking a Sales Representative in Tidewater, VA.
Starr Hill Brewery is the largest privately owned, Virginia based craft brewery.  Founded in 1999 in Charlottesville, Virginia, Starr Hill is among the most award-winning craft breweries on the East Coast with 22 GABF and World Beer Cup medals.  Starr Hill has always maintained a strong affiliation with live music events including the Bonnaroo Music Festival, LOCKN Festival, Dell Fest and various other live music events.  Starr Hill brands are currently distributed throughout the Mid-Atlantic and Southeastern regions.
Sales Representative Job Description – Tidewater, VA

Primary Job Responsibilities
  • Grow Sales and Distribution within Assigned Territory of Tidewater, VA (Virginia Beach, Norfolk, Hampton, etc.)
  • Adhere to an Aggressive Call Frequency (Average of 50 Calls per Week) on Key Existing and New Retailers in Assigned Markets
  • Manage Call Frequency Based on Established Target Accounts in Each Market
  • Build Relationships with Wholesaler Sales Reps and Managers to Achieve and Align Sales and Distribution Goals
  • Train, Motivate, and Influence Wholesaler Sales Teams on Starr Hill Brands
  • Maintain an Aggressive Ride with Schedule with Wholesaler Sales Reps 
  • Attend Distributor Sales Meetings
  • Use Internal Data Systems and Strong Analytical Skills to Maintain Existing Distribution while Always Looking to Expand Distribution with New Customers
  • Communicate All Sales Leads in a Timely Manner to Wholesaler Management Using Existing Account Call Recap Structure 
  • Track Wholesaler Execution vs. Retail Sales Commitments
  • Coordinate and Execute Weekly Events and Tastings to Develop Brand Awareness and Engage Customers
  • Understand the Key Components of the Annual Business Plan (ABP) and then Hold Wholesaler and other Team Members Accountable for Results vs. ABP 
  • Assist in Conducting Quarterly Wholesaler Business Reviews Analyzing Distribution and Sales Execution vs. Quarterly Goals
  • Ensure Wholesaler Execution Against all Chain Programs 
  • Monitor Competitive Pricing and Communicate Pricing Opportunities to Sales Management
  • Identify Local Sponsorship and Special Event Opportunities 
  • Represent Starr Hill at all Significant Craft Beer Events in Designated Territory
  • Help Manage the Brand Ambassador Program to Ensure that Samplings are Maximized to Line up with Starr Hill’s Key Priorities
  • Assist Management in the Monitoring of Wholesaler Inventory Levels 
  • Complete All Required Reports with Timeliness and Accuracy
  • Comply with All Company Policies and Procedures, Ensuring that all Activities are Conducted within Local, State and Federal Laws
Job Requirements
  • 2-3+ years of sales experience in Beverage Industry (preferred)
  • Must Live in Virginia Beach Market
  • Must Have a Car
  • Understanding of 3-Tier System (preferred)
  • Technical Beer Knowledge Preferred (i.e. Cicerone Certified)
  • Existing Craft Beer Retail Relationships (preferred)
  • Strong Connection to the Local Market (preferred)
  • Energetic and Motivated with Existing Sales Skills
  • Competitive with a Passion for Craft Beer
  • Ability to Form Relationships
  • Strong Communication Skills
  • Ability to Multi Task while Still Meeting all Deadlines
  • Creative Thinker with the Ability to Develop and Execute Innovative Strategies to Increase Sales 
  • Motivated to Exceed Customer Expectations
  • Excellent Verbal and Written Communicator 
  • Deadline Focused with Attention for Detail
  • Independent Worker with Flexible Work Schedule
  • Strong Analytical Skills with the Ability to Turn Data into Action
  • Computer Proficiency in Microsoft Office (Excel, Word, and Power Point)
  • Experience with Major Social Media Platforms (Facebook, Twitter & Instagram)
  • Bachelor’s Degree Desired
  • Ability to Travel as Required
Compensation & Benefits
  • Salary +20% Bonus Potential
  • Health Insurance
  • Travel & Entertainment Budget
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Tidewater, Virginia