Position Open - Posted Tuesday, July 10th 2018

Brand Ambassador (SF)

San Francisco California Remote Mid-Level Full Time Sales Tiny e   j gallo

Quick Facts

  • Employment Type: Full Time
  • Home or Centralized Office: Home
  • Reports to: TBD

About The Position

Why E. & J. Gallo Winery?
Recognized by Glassdoor as a "Best Place to Work" two years in a row, we couldn't be prouder of our employees. We are the largest family-owned winery in the world with over 100 brands. We are committed to driving innovation, sustainability, and fostering a culture of collaboration. We look forward to having you join the team!
Your Talent & Gallo | A Perfect Pairing
As a Brand Ambassador, you will act as the San Francisco authority for the craft California Brandy known as Argonaut.  Argonaut Brandy offers four unique expressions of aged brandies, each distilled from a variety of California grape wines.  The Argonaut process utilizes multiple methods of distillation from traditional alembic pot stills to modern column stills.  Considering that we are privileged to be the grape grower, the wine maker, the distiller, and the blender, we can offer an unmatched level of transparency to promote more authentic ways of educating consumers and trade.  Even among many spirits enthusiasts, craft brandy is often a misunderstood category that must benefit from meaningful education delivered by an ambassador possessing the qualities below…
We are looking for someone rooted in California culture with the entrepreneurial spirit and drive needed to build a brand with little-to-no awareness.  Someone with enthusiastic and charismatic qualities must also show a passion to learn the complexities behind making superb California Brandy.  This individual thrives on influencing others, and can command the respect of a room in a strictly educational setting, yet mingle naturally in a lively event space or bar.
In this role, you’ll have the opportunity to plan educational and creative events such as brandy masterclasses, bartender meet-ups, educational happy hours, and influencer events.  You will be responsible for developing and implementing training, promotion, and customer support in the San Francisco market.  You will need to understand the target consumer lifestyle, target customer, and be able to identify opportunities to obtain the desired outcome.  This is a great opportunity to serve as the face of the brand, and work collaboratively with an extensive sales team (Gallo & Distributor), trade, consumers, and marketing.

What You Will Do
  • Develops and implements trade advocacy strategy for Argonaut Brandy.
  • Develops and implements engaging brand and category educational presentations for trade and consumers.
  • Aggressively pursues and delivers on AP, PODS and consumer event objectives in both On Premise and Retail.
  • Develops and provides the primary relationship with the account, drives the sale, makes regular sales calls, and promotes assigned brand(s).
  • Builds, implements manages consumer activation strategies, programs, and events.
  • Provides support, activation and memorable experiences for both customers and consumers.
  • Manages T&E and activation budgets.
  • Advocates for assigned brand, including hosting events, leveraging social media and other tools to promote for Gallo sales within his/her community.
  • Coordinates activities with other winery support areas within the market (e.g., Customer Development, Shopper Marketing, Business Intelligence Managers).
  • Engages and mobilizes Sales and Distributor partners to communicate brand strategy, vision, sales tactics, as well as drive enthusiasm for the brand and executional excellence of all programs and initiatives.
  • Contributes creatively in the development of new branded POS and collateral.
  • Responsible for identifying unique POS opportunities and sourcing locally for testing.
  • Influences and activates customers’ consumer distribution lists and social media followers through activation of digital content.
  • Supports commercialization of digital marketing programs.
  • Engage as needed with most relevant platforms of social media (FB, IG, Snapchat).
  • Gather real-time photo and video content to be shared with the brand social media team.
  • Responsible for developing, organizing and executing exceptional evangelist initiatives against customers and consumers.
  • Works with agency partners to coordinate and manage team of part-time event promoters for initiatives aimed at consumers and the trade.
  • Leads debriefs after events to effectively decipher strengths and opportunities.
  • Work with the local Gallo and Distributor Sales teams on planning and strategizing for future launch markets.
  • Participate, as needed, in Gallo and Distributor Sales meetings and schedule work-withs in your territory.
  • Completes monthly quantitative and qualitative reports as needed, including competitive brand observations.
  • Maintains intellectual relevance of global and local market trends.
  • Manages all Gallo Standards of Performance within assigned target account list.
  • Promotes positive relationships across the winery sales organization.
  • Embraces innovation and demonstrates entrepreneurial mindset –Driving future-focused change.
What You Will Need
  • High School Diploma or State-issued equivalency certificate.
  • Bachelor’s Degree plus 3 years of Gallo Sales and Marketing experience, or Gallo affiliated or non-affiliated distributor sales experience or Alcohol Beverage, Hospitality, Culinary, Bars, Non-Alcohol beverage, Supplier/Wholesaler, or Tasting Rooms sales experience reflecting increasing levels of responsibility -OR-
  • 5 years of sales experience to include Alcohol Beverage, Hospitality, Culinary, Bars, Supplier/Wholesaler, or Tasting Rooms experience reflecting increasing levels of responsibility.
  • Experience with owned social media and networks.
  • Required to travel by air and automobile up to 25% during the course of business.
  • Experience with Event or Hospitality Management.
  • CSS, CSE, CEFS, CSSC or equivalent certification or in process of obtaining within 6 months of employment.
  • Valid driver’s license. Required to obtain a California driver’s license or appropriate state driver’s license within 30 days of hire.
  • Required to be 21 years of age or older.
  • Required to obtain Liquor License as required by state/locality.
  • Personal passion and curiosity for spirits and demonstrate a depth of knowledge.
What Will Set You Apart
  • Bachelor’s degree plus 4 years of Gallo Sales and Marketing experience, or Gallo affiliated or non-affiliated distributor sales experience or Alcohol Beverage, Hospitality, Culinary, Bars, Non-Alcohol beverage, Supplier/Wholesaler, or Tasting Rooms sales experience reflecting increasing levels of responsibility.
  • Established social Alcohol beverage network, personal interest, bias to engage and go deeper, proven inquisitiveness.
  • Established relationships within the designated market.
  • Experience with selling and activating premium and luxury spirits.
  • Skilled in reading, analyzing and interpreting general business periodicals, professional journals, technical procedures or governmental regulations.
  • Skilled in writing reports, business correspondence and press releases.
  • Skilled in effectively presenting information and responding to questions from groups of managers, clientele, customers and the general public.
  • Knowledge of Microsoft Office.
  • Skilled in calculating figures and amounts such as discounts, interest, commission, proportion, percentage, area, circumference and volume.
  • Skilled in solving practical problems and dealing with a variety of concrete variables in situations where only limited standardization exists.
  • Skilled in interpreting a variety of instructions furnished in written, oral, diagram or schedule form.
  • Personal passion and curiosity for spirits and demonstrate a depth of knowledge.
Company default
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E. & J. Gallo Winery

, Distributor, and Supplier
HQ: Modesto, California