Position Open - Posted Wednesday, October 10th 2018

Brand Advocate - Atlanta

Atlanta Georgia Remote Mid-Level Contract Marketing

Quick Facts

  • Employment Type: Contract
  • Salary Range:
  • Home or Centralized Office: Home
  • Reports to: Local Field Marketing Manager

About The Position

The brand advocate will promote overall brand story and product at key target accounts in the specified market. The ideal candidate has 5+ years experience as a bartender/Spirits industry professional and can tap into their existing relationships with key bartenders, decision makers and distributor staff. This person falls within the brand’s target consumer and knows how to connect the brand with an influential consumer audience. Position is for a 5 month term with potential extension. 
As a Brand Advocate for Cogent Entertainment Marketing (Agency of Tequila Brand) one is responsible for (but not limited to) the following: 
  • Achieve volume objectives for specific market within assigned field sales budget 
  • Maintain consistent communication and work effectively with Tequila local brand team to facilitate findings as well as determine goals and Key Performance Indicators 
  • Execute on site activations at key identified accounts (sampling, host events, education, giveaways) 
  • Identify target accounts and build relationships with on-premise, bartenders, wait staff and distributor sales personnel 
  • Identify other key market influencers, establish relationships and develop into potential ambassadors for the Tequila brand 
  • Carry out engagements that will create brand awareness, encourage trial, generate buzz, and build brand's fan base 
  • In addition to the monthly salary, this position offers an expense budget to cover any work-related expenditures 

Required Qualifications: 
  • 25+ years old 
  • Ability and willingness to work non-traditional hours (nights/weekends) 
  • 5+ years Beverage / Spirits industry experience 
  • Valid Driver’s License 
  • Ability to handle multiple projects simultaneously 
  • Willingness to travel in-market and to Mexico for training 
  • Valid activate passport prior to start date and does not expire until over 6 months past the end date 
  • Strong planning and organizational skills 
  • Strong interpersonal skills 
  • Candidate must reside in or near the territory specified 
  • Candidate must not work with any competitor spirits/brands during the term
Key Performance Indicators: 
  • 30+ Consumer/Trade activations per month (Sampling events for the trade and consumers in market) 
  • 20+ Staff trainings per month (Conducting education sessions on the product with the trade) 
  • 4 weekly brand reports per month (Capturing qualitative and photo data on all activations conducted) 
Preferred Qualifications: 
  • Previous experience in Beverage industry specifically spirits / tequila space 
  • A local influencer, with a robust social and industry following 
  • Has pre-existing relationships with the trade (accounts, bar managers and industry influencers, particularly with key accounts) 
  • Aligns with brand values 
  • Proficiency with Microsoft Products, and self-accounting 

Compensation: $4,000 per month 
Company default

Cogent Marketing

and Promotions and Events
HQ: New York, NY