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Posted December 20th

Area Sales Manager

Portland, Oregon

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Sufferfest Beer Company



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Posted December 20th

Area Sales Manager

Portland, Oregon






Full Time

About The Position
The Area Sales Manager is a key contributor in helping Sufferfest Beer Company reach consumers in the Pacific Northwest. They will play a vital role in helping to build and develop the future area sales team.
The Role:
The Area Sales Manager (ASM) drives sales performance and achieves plan objectives by providing oversight of distributor management and retail execution on behalf of Sufferfest Beer Company. This position will serve as a direct point of contact to our distributor network, ensuring a focus on Sufferfest Beer Company volume and distribution goals, product education, distributor leadership and retail execution. The Area Sales Manager will also play a vital role in helping to recruit, hire and train Territory Managers to help execute against your plan and programs in both Oregon and Washington. 

What You Bring to the Table:

Responsibilities include, but are not limited to:
  • Lead distributor network partners towards delivering brand volume, distribution and visibility 
  • Motivate and develop distributor sales teams by providing clear focus, expectations and strong, consistent leadership
  • Provide local market/distributor insights that deliver proactive, collaborative and actionable plans
  • Hold strategic meetings with each distributor in your area to review performance, discuss marketing strategies, and manage execution
  • Maintain active relationships with distributor partners by being an active participant in distributor monthly sales meetings 
  • Manage annual/quarterly/monthly business planning meetings and provide written recaps within 24 hours
  • Manage pricing and conduct retail price surveys to drive retail execution standards and chain ad feature performance
  • Utilize data from iDig VIP reporting and Lily Pad CRM to effectively manage distributors and retailers. 
  • Proactively create incentive and activation programs at the distributor level 
  • Measure performance by spending 3 days a week at retail followed by detailed recaps and reports.
  • Work closely with distributor sales team and Sufferfest Territory Managers to provide coaching and direction to both in order to meet and exceed sales expectations.
  • Participate in necessary industry events such as wholesaler conferences, trade shows, beer festivals, etc.
  • Monitor assigned budgets to ensure that spending stays within budget and on strategy
  • Comply with all Sufferfest policies and procedures, ensuring that all activities are conducted within local, state and federal laws

  • Must live in Portland, OR
  • A minimum of 5 years of relevant sales experience required and 2 years of experience presenting/public speaking to all size groups
  • Demonstrated ability to coach, train, and motivate others. 
  • Results-driven and able to handle complexity and change
  • Ideal candidate values an active lifestyle, is driven to succeed, and willing to perform many functions in a fast-growing startup
  • Excellent written and verbal communication skills are required to ensure clear and concise communication with management, co-workers and vendors/distributors
  • Computer proficiency in Microsoft Office (Excel, Word, and PowerPoint), Google Suite & CRM software
  • Ability to travel as required

What you get out of it:
  • Reports to Director of Distributor Sales & Development 
  • Early team member at a rapidly growing, fast-paced functional beer startup with unparalleled opportunity for professional growth and career trajectory acceleration
  • Full-time position with competitive salary, bonus structure, and equity package offered
  • Medical and Dental insurance plus access to 401k saving program
  • Commuter, technology & reimbursement benefit programs offered 
  • Sufferfest Unlimited Vacation Policy 
  • Practice what we preach: Sufferfest team members love to run, ride, swim and enjoy the outdoors, followed by a refreshing beer. We encourage you to do what you love and earn your beer!
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Portland, Oregon
Function Details
  • Reports To Director of Distribution Sales & Development
  • Direct Reports 1-5