24 Archived posts matching:"marketing”

  • woman at laptop

    The Future of Conversational Marketing with Vocinity’s CEO Michael Riemer

    How we engage with consumers is changing rapidly. In the past two years alone, brands have had to adapt to new strategies for creating compelling and effective consumer experiences. Vocinity offers a unique solution: conversational video brand assistants. We caught up with the company’s CEO Michael Riemer to learn more about how the technology works, […]

    • ForceBrands
    • April 4, 2022
    • Rebecca Fryer
  • soup

    Catching Up with Good Stock’s Marketing Director Ricky Fitzpatrick

    Having a great product goes a long way but how do you get people to sample your product amid a pandemic? When Covid shut down in-store sampling, Good Stock‘s Director of Marketing Ricky Fitzpatrick relied even more on the team’s digital capabilities. Built on a traditional DTC model, Good Stock’s solid digital foundation helped the […]

    • FoodForce
    • November 14, 2021
    • Rebecca Fryer
  • Andy Judd

    Catching Up with Yasso’s CMO Andy Judd

    For Yasso, Inc.‘s Chief Marketing Officer Andy Judd, the pandemic meant innovating, not pivoting. Judd and his team built up the company’s digital and omnichannel capabilities and revisited their earned media approach. By doubling down on innovation, Yasso is in a hiring position again and is on track to achieve long-term success post-pandemic. “To me, […]

    • FoodForce
    • November 14, 2021
    • Rebecca Fryer
  • Kathy Maurella

    Catching Up with Waterloo’s CMO Kathy Maurella

    Kathy Maurella joined Waterloo Sparkling Water in the midst of the pandemic — December 2020. As Chief Marketing Officer, she jumped right in to help lay the groundwork that has ultimately set the brand on a course for continued success. By leveraging data and insights, listening to the consumer, and ultimately revisiting the basics of […]

    • FoodForce
    • November 13, 2021
    • Rebecca Fryer
  • heinz mustard

    How to Discover Your Brand’s DNA and Why It Matters

    What is brand DNA and why does it matter? We caught up with brand consultant and founder of Nourishing Food Marketing Christie Lee to go behind the scenes of brand identity. For Lee, brand DNA goes beyond marketing materials and a mission statement. Cultivating a company’s core identity proves a powerful and valuable tool when it […]

    • FoodForce
    • February 11, 2021
    • Rebecca Fryer
  • How to Determine If Growth Hacking or Marketing Is Better for Your Business

    Growth hacking and growth marketing are words being thrown around interchangeably when it comes to business growth and development. Growth hackers and marketers typically have similar job descriptions, which makes it difficult to surface the differences between them. However, you must not make the mistake growth hacking and growth marketing for the same concepts. Growth […]

    • ForceBrands
    • November 5, 2020
    • Sienna Johns
  • Haus

    ForceForward: DTC Guru Nik Sharma On Building the E-Commerce Brands of Tomorrow

    ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow.   Just Google search Nik Sharma and you’ll find a host of articles describing him as ‘the DTC guy.’ It’s a fitting title, too, considering he’s long been a digital guru. At the age of 15, he was helping […]

    • ForceBrands
    • September 6, 2020
    • Rebecca Fryer
  • Marketing Jobs

    Healthy Food Companies Actively Hiring Marketing Roles

    Hungry for a new career in marketing? Do you have a passion for building brands and bringing their stories to life? These healthy food brands are actively hiring marketing directors, social media managers, and more. Natural food jobs are just a click away. Jobs in the organic food industry are soaring. So if you’re ready to […]

    • Career Advice
    • August 28, 2020
    • ForceBrands
  • cannabis in jars

    ForceForward: The Essential Business of Cannabis with Grassroots Lisa Hurwitz

    ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow.   One of the more positive business narratives to emerge amid the COVID-19 pandemic has been the fact that the government has deemed cannabis businesses essential, further legitimizing cannabis as a powerful CPG player. We caught up with Lisa […]

    • HerbForce
    • May 19, 2020
    • Rebecca Fryer