Max Rudsten didn’t set out for a career in cannabis but ever since a ‘utopian’ moment inspired him to journey into the industry, he’s never looked back. In this episode of Cannabis Matters, series host and ForceBrands’ Client Strategist Eric Rosen goes behind the scenes of POSIBL, an organic farm in Monterey County, Calif., that’s […]
One of the more recent states to legalize the recreational use of cannabis in 2022, Missouri is often considered a leader in the Midwest when it comes to the medicinal use of the plant. Medical use was legalized in 2018. At the forefront of the medical use market, BeLeaf Medical is a leader in the […]
What will 2023 have in store? If it’s anything like 2022, change is guaranteed. Already we’re entering into a year defined by record inflation, hybrid workplaces, economic uncertainty, and the influx of Gen Zers — the largest generation to enter the workforce. Considering these factors alone, we’re in for a year of great challenges but […]
After spending 15 years leading marketing, business development, and strategic account management in traditional CPG and the natural foods industry, Annie Davis made the move into the cannabis space. Inspired by its potential for positive social, environmental, and economic impact, she now leads the marketing and business development efforts for purpose-driven cannabis companies. In this […]
As one of the only cannabis-infused beverages on the market that’s targeted to women, Happi is uniquely positioned in the industry. In this episode of Cannabis Matters, we go behind the scenes of the company with its president Lisa Hurwitz, who’s bringing her experience in big CPG and at MSOs to the cannabis startup space. […]
Quality over everything is the mantra behind 710 Labs and it shows. The brand is comprised of award-winning artists obsessed with making the richest flavored, pesticide-free, organically fed, small batch, hand trimmed cannabis on the planet. In the latest episode of Cannabis Matters, we go inside 710 Labs with its Chief Marketing Officer Nick Fotis who […]
ForceBrands is proud to introduce Cannabis Matters, a new thought leadership video series that explores conversations with the brightest minds in today’s cannabis industry. Hosted by ForceBrands’ Client Strategist Eric Rosen, each episode offers insights from leaders about how they’re attracting and retaining world-class talent and navigating the ever-evolving cannabis space. The series features leaders […]