Born to Lead is ForceBrands’ original leadership series that highlights industry thought leaders across CPG. In this episode of Born to Lead, we caught up with Sarah Hofstetter, President and Board Member at e-commerce analytics firm Profitero. Her leadership journey is expansive and one that she says started early — when she became a big […]
Doug McMillon, CEO of Walmart Inc., made the following statement at the annual shareholders meeting in June 2019: “What’s the one thing busy families can’t buy at Walmart? Time….Or is it?” This quote is the perfect summation of Walmart’s current focus and provides insight into how Walmart believes they will continue to win with consumers […]
We’ve always been told, never judge a book by its cover, and we’ve also been told that first impressions matter. Truth be told, as humans, we are all very visual beings. So why would it be any different when it comes to all things visual on e-commerce, and more specifically, on Amazon? These days, brands […]
Jessica Young has always had a passion for clean food. Although she didn’t set out in her career to launch an online marketplace where consumers could directly access some of the healthiest products from today’s most innovative food brands, she recognized there was a need for it. “I was thinking of launching my own food […]
There’s a lot of speculation among digital marketing experts that coronavirus, coupled with social distancing and self-quarantining, will help boost e-commerce sales. If we examine its short-term influence over the course of these past few weeks, e-commerce has been one of the key channels for driving economic growth. While the long-term projections could yield complications […]