3 Archived posts matching:"Barefoot Wine”

  • pride

    6 Beer, Wine, and Spirits Companies Celebrating PRIDE

    Pride Month is a celebratory time of year. It’s an opportunity to live your life unapologetically and to support those who do the same. Even if you don’t fall under the LGBTQ+ umbrella, that doesn’t mean you can’t express your support as an ally. This year, even with vaccinations on the rise, things still feel […]

  • Barefoot Wine

    Start It Sunday: How These Founders Are Keeping Busy After Selling Barefoot Wine

    Start It Sunday is ForceBrands’ initiative designed to raise awareness around the ‘Sunday scaries’ (the anxiety that affects 76 percent of Americans that is caused by the impending return to work). The motivational campaign empowers people to fear no Sunday and take on every Monday. We checked in with Michael Houlihan and Bonnie Harvey, the founders […]

    • BevForce
    • May 16, 2018
    • Rebecca Fryer
  • Barefoot Wine

    Brand Building Secrets From the Founders of the World’s Largest Wine Brand, Barefoot

    Founders Michael Houlihan and Bonnie Harvey didn’t set out with the intention of creating the world’s largest wine brand. At the time of Barefoot Wine’s founding in 1985, they both lacked the money and the industry knowledge necessary to launch a brand of any kind. Instead, they relied on innovative, entrepreneurial tactics that would later […]

    • BevForce
    • May 16, 2018
    • Rebecca Fryer