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Inspira Marketing Group’s Mission to Put People, Passion, and Purpose at the Center of Innovation

Company We Keep is an ongoing series that offers an inside look at the people and teams who power great brands When you start a company at the beginning of a recession, it has to be pretty incredible to survive. Inspira Marketing Group, an experiential marketing agency headquartered in Norwalk, Conn., has done more than […]
- CATEGORIES Company Culture
- PUBLISHED January 22, 2020
- AUTHOR Rebecca Fenton
Jobs Are Booming in These 12 US Cities

There are certain cities that are synonymous with major job markets. For example, the tech industry is booming in San Francisco, Chicago has been dubbed the “Silicon Valley” of food and beverage, and the political pulse of the nation can best be felt in Washington D.C. However, these aren’t the only cities that are job […]
- CATEGORIES Career Advice
- PUBLISHED January 19, 2020
- AUTHOR Madison Troyer
Leadership Lessons and Sales Growth Insights with Pernod Ricard’s Nam Phu

Nam Phu credits his unique background in both finance and sales as one of the main reasons behind his team’s impressive growth. As the Market Manager Off-Premise at Pernod Ricard, Phu combines his experience in finance and operations with his expertise in pricing, processes, and route to market strategies to help add value to the […]
- CATEGORIES BevForce
- PUBLISHED January 19, 2020
- AUTHOR Rebecca Fenton
5 Modern Beauty Brands with Instagram Success Stories

In recent years, countless beauty brands have used social media as an irreplaceable marketing tool for gaining exposure and connecting with consumers. While the platform preference depends on the nature of each brand, modern beauty brands lean toward Instagram for two obvious reasons — it’s highly visual and interactive. Skincare, beauty, and wellness companies actively […]
- CATEGORIES BeautyForce
- PUBLISHED January 15, 2020
- AUTHOR Polina Meshkova
5 Brewery Jobs for Beer Enthusiasts

If you’ve ever wanted to merge your passion for drinking beer with making it, now’s your chance. We searched our BevForce job board to bring you some of the most exciting jobs in brewery operations. Whether it’s a Brewer or a Brewing Manager, these jobs will give you the opportunity to go behind the scenes of […]
- CATEGORIES BevForce
- PUBLISHED January 14, 2020
- AUTHOR Rebecca Fenton

These Jobs Will Inspire You: 4 Junior-Level Food and Beverage Roles in New York City

Make it here, make it anywhere? While the idea that New York City is the pinnacle of career ambition may be a bit skewed, what’s not is the notion that you have to start somewhere. So if you’re dreaming of launching your career in the Big Apple, we have some great entry-level roles in food […]

CATEGORIES BevForce
PUBLISHED January 21, 2020
AUTHOR Rebecca Fenton

4 Midwest Cannabis Companies Gaining Traction After Illinois Legalizes Marijuana

In December 2019, the state of Illinois passed a 600-page bill legalizing the sale and consumption of recreational cannabis for adults over the age of 21. While the bill contained plenty of fine print (including a “no deliveries” clause and strict hours for dispensaries), that hasn’t seemed to deter excited consumers from lining up as early […]

CATEGORIES Company Culture
PUBLISHED January 9, 2020
AUTHOR Madison Troyer

Building Emotional Connections: Marketing Insights with Davos Brands’ Daniel Mandelbaum

Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […]

CATEGORIES BevForce
PUBLISHED January 5, 2020
AUTHOR Rebecca Fenton

Illinois Marks Milestone Debut of Legal Cannabis with Impressive Sales

The new decade ushered in sweeping changes for Illinois as recreational marijuana became legal across the state. Thousands of residents lined up on January 1 to be among the first customers to make purchases at the 37 dispensaries across the state. According to the state, more than 77,000 transactions were made, totaling nearly $3.2 million […]

CATEGORIES HerbForce
PUBLISHED January 3, 2020
AUTHOR Rebecca Fenton

4 Inspiring Plant-Based Food Companies to Watch in 2020

American diets are getting healthier. According to a food trend forecast from Nielsen that surveyed nearly 20,000 Americans, diet and nutrition will continue to improve in 2020. The “How America Will Eat” report found that 49 percent of respondents made healthier eating choices in 2019. And while two-thirds of Americans say their eating habits have changed […]

CATEGORIES Company Culture
PUBLISHED January 2, 2020
AUTHOR Rebecca Fenton

ForceBrands’ Karen Meshkov Presents Cannabis Brand Building Tips to Female Founders

As cannabis grows and evolves, events that foster an open dialogue for cannabis brand builders to share experiences, lessons, and challenges become crucial to moving the industry forward. On December 5-6, Karen G. Meshkov, Client Strategist from ForceBrands‘ cannabis division HerbForce, presented at The Initiative, an accelerator for female-founded CBD and cannabis startup companies located in […]

CATEGORIES HerbForce
PUBLISHED December 23, 2019
AUTHOR Polina Meshkova

OWYN’s President Mark Olivieri On How Successful Brands Are Built On Great Culture

Mark Olivieri is a brand marketer on a mission to connect with consumers in an authentic, real way. As president of OWYN — a vegan plant-based company that produces protein products from plant-based protein sources, including peas, organic pumpkin seeds, and flaxseed — he’s passionate about building a culture on truth and transparency. We caught […]

CATEGORIES BevForce
PUBLISHED December 22, 2019
AUTHOR Rebecca Fenton

5 Beauty and Wellness Companies to Watch in 2020

Experts predict that 2020 will be a big year for the sweeping beauty and wellness movement. Cellular beauty, nutrition science, and more sustainable, eco-friendly products are among some of the trends that will become more mainstream as people move toward true well-being. From plant-based vitamins to naturally-derived hair care, we’re sharing some of the best […]

CATEGORIES BeautyForce
PUBLISHED December 19, 2019
AUTHOR Rebecca Fenton

This Is What Your Office Might Look Like in 2020

Ambius, the world’s largest interior landscaping company, released its annual report highlighting the top trends in office design for 2020 and beyond. The new year will see a continued evolution in the understanding of the human-centric workplace with designs that improve employee performance and well-being, integrate innovative technologies, offer multi-functional capabilities, and facilitate an inspiring […]

CATEGORIES Company Culture
PUBLISHED December 17, 2019
AUTHOR ForceBrands Partner Content

How to Talk About Your Workload with Your Manager That Won’t Compromise Your Work Ethic

In today’s modern workplace, employees often end up taking on more work in their roles than originally outlined in their official duties and responsibilities. As hard-working as you might be, it’s possible to have too many projects and tasks on your plate at one time. As a result, your efficiency decreases, and very likely the […]

CATEGORIES Career Advice
PUBLISHED December 16, 2019
AUTHOR Polina Meshkova

Expert Tips On How Job Seekers Can Stay Motivated During the Holidays

Ask anyone and they’ll likely agree that the holiday season is one of the busiest times of the year. For professionals, it means wrapping up end-of-year goals, meeting deadlines in between office parties, and strategic planning for the year ahead. With the flurry of activity, it’s easy for job seekers to feel discouraged that the […]

CATEGORIES Career Advice
PUBLISHED December 15, 2019
AUTHOR Rebecca Fenton

4 Direct-to-Consumer Pet Wellness Companies Shaping the Market

In recent years there’s been an explosion of direct-to-consumer (DTC) brands across all industries, from beauty and supplements to bubbly beverages and snacks. Pet care is no exception. Not only is it a massive market, but it’s also rapidly growing. In 2018, Nielsen found that e-commerce sales of pet consumables had increased by 53 percent […]

CATEGORIES Company Culture
PUBLISHED December 12, 2019
AUTHOR Madison Troyer

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Inspira Marketing Group’s Mission to Put People, Passion, and Purpose at the Center of Innovation

Jobs Are Booming in These 12 US Cities

Leadership Lessons and Sales Growth Insights with Pernod Ricard’s Nam Phu

5 Modern Beauty Brands with Instagram Success Stories

5 Brewery Jobs for Beer Enthusiasts

For Job Seekers

For Employers

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