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Inside The Great Reshuffle and What It Means for the Future of Work

The pandemic has shaken up the workplace in many different ways. This great reshuffling was challenging at first, but it helped us discover new, innovative ways to collaborate, communicate, and even grow. It also helped new sectors of the economy flourish, offering various job opportunities along the way. All of this occurred as workers developed […]
- CATEGORIES Featured
- PUBLISHED December 5, 2021
- AUTHOR Rebecca Fryer
Do You Have a Side Hustle? Here’s What You Had to Say

Side hustles have become overwhelmingly popular, with perhaps more employees than ever before choosing to explore their professional interests and passions outside of their full-time work. Now, in a new LinkedIn poll, ForceBrands discovers just how popular side hustles have become, and what people are saying about them. Nearly half of surveyed LinkedIn audience have […]
- CATEGORIES Featured
- PUBLISHED November 19, 2021
- AUTHOR Melanie Haniph
What Do Employees Want Most From Their Jobs? Here’s What You Had to Say

How are employees feeling amid the pandemic? Through a series of LinkedIn polls, we set out to find some answers. As it turns out, there are a lot of changes happening in the workforce, particularly when it comes to the demands of employees. With unemployment numbers shrinking, employees are in the driver’s seat in this […]
- CATEGORIES Featured
- PUBLISHED November 16, 2021
- AUTHOR Rebecca Fryer
Catching Up with Today’s Marketing Thought Leaders in Food and Non-Alc Beverage

A lot has changed in marketing in the food and non-alc beverage space in just a few short years. Throw in a global pandemic and the word ‘pivot’ is no longer a trend but is the norm. We checked in with some thought leaders at today’s most innovative companies in food and non-alc beverage for […]
- CATEGORIES Featured
- PUBLISHED November 14, 2021
- AUTHOR Rebecca Fryer
Demystifying the Side Hustle

Side hustles, also commonly referred to as side gigs or moonlighting jobs, can comprise a broad range of activities employees undertake outside of their normal work hours. Using their evenings, weekends, and vacations to engage in paid jobs, consulting, and freelancing, employees are pursuing side hustles in increasing numbers these days. A side hustle often […]
- CATEGORIES Featured
- PUBLISHED November 13, 2021
- AUTHOR Melanie Haniph

Watch the SKU Dallas 2021 Virtual Pitch Event Live

Founders of the six startup brands who participated in the second cohort of the SKU Dallas 2021 consumer packaged goods (CPG) accelerator will celebrate the culmination of the program with a virtual pitch event. The SKU Dallas 2021 Showcase will debut on December 7 at 12 pm CST. Following the pitch event, viewers will have the […]

CATEGORIES FoodForce
PUBLISHED December 2, 2021
AUTHOR Rebecca Fryer

Catching Up with Good Stock’s Marketing Director Ricky Fitzpatrick

Having a great product goes a long way but how do you get people to sample your product amid a pandemic? When Covid shut down in-store sampling, Good Stock‘s Director of Marketing Ricky Fitzpatrick relied even more on the team’s digital capabilities. Built on a traditional DTC model, Good Stock’s solid digital foundation helped the […]

CATEGORIES FoodForce
PUBLISHED November 14, 2021
AUTHOR Rebecca Fryer

Catching Up with Yasso’s CMO Andy Judd

For Yasso, Inc.‘s Chief Marketing Officer Andy Judd, the pandemic meant innovating, not pivoting. Judd and his team built up the company’s digital and omnichannel capabilities and revisited their earned media approach. By doubling down on innovation, Yasso is in a hiring position again and is on track to achieve long-term success post-pandemic. “To me, […]

CATEGORIES FoodForce
PUBLISHED November 14, 2021
AUTHOR Rebecca Fryer

Catching Up with Waterloo’s CMO Kathy Maurella

Kathy Maurella joined Waterloo Sparkling Water in the midst of the pandemic — December 2020. As Chief Marketing Officer, she jumped right in to help lay the groundwork that has ultimately set the brand on a course for continued success. By leveraging data and insights, listening to the consumer, and ultimately revisiting the basics of […]

CATEGORIES FoodForce
PUBLISHED November 13, 2021
AUTHOR Rebecca Fryer

The Haunting Reality of Ghosting in the Workplace

For better or worse, the economy has been undergoing some unusual changes for some time now. One of the most noticeable changes gaining steam in the workplace is professional ghosting. This comes as the demand for workers continues to rise and employees become more aware of the surprising benefits of the gig economy. Add to […]

CATEGORIES ForceBrands
PUBLISHED November 12, 2021
AUTHOR ForceBrands

Company We Keep: How Springdale Ventures Is Unique in the World of CPG VCs

The consumer brand universe is dynamic and ever-evolving. Each day, new emerging businesses enter the market fueled by visionary founders and disruptive products. And with every early-stage venture, comes the inevitable need for funding. So where do today’s early-stage consumer businesses look for the “smart money” financial support they need to grow and scale? And […]

CATEGORIES Company Culture
PUBLISHED November 1, 2021
AUTHOR Rebecca Fryer

‘We See You’: Just B Co-Founders Bina Khan and Madiha Chan Celebrate the Beauty of Brown Skin

Just B just launched and it’s already creating a lot of buzz in the beauty world. Customizable, personal, and inclusive, Co-Founders Bina Khan and Madiha Chan were inspired to create a beauty brand that encourages women to ‘just be’ themselves. From overcoming pandemic challenges and cultural norms, we caught up with the South Asian duo […]

CATEGORIES BeautyForce
PUBLISHED October 30, 2021
AUTHOR Rebecca Fryer

3 Guidelines for Establishing a Financial Wellness Program

The cannabis industry will add 200,000 new workers in the next five years. Retaining the good ones may be challenging. One of the ways both small and large businesses across industries attempt to limit attrition is by taking care of their employees with benefits that extend beyond paychecks. Although it is legal for cannabis businesses to offer […]

CATEGORIES HerbForce
PUBLISHED October 17, 2021
AUTHOR mg Magazine

Everything You Need to Know About Gen Z and the Job Search

Gen Zers were born into a world dominated by technology. This has impacted everything from their work ethic to how they communicate with employers and coworkers. Digitally savvy and ambitious, they are motivated by different factors than older generations and expect things like more flexible work environments and growth opportunities. If these expectations aren’t met, […]

CATEGORIES ForceBrands
PUBLISHED October 10, 2021
AUTHOR ForceBrands

Here’s What Gen Zers Really Want From the Workplace

To keep your business functioning at optimal levels, you need to hire the best talent. Today’s youngest members of the workforce are Gen Zers, born between 1995 and 2010. Currently, 89 percent of Gen Zers are active job searchers, with 63 percent of them on the lookout for a business-related role. However, to effectively recruit […]

CATEGORIES ForceBrands
PUBLISHED October 7, 2021
AUTHOR ForceBrands

Explore ForceBrands’ 2021 Beverage Alcohol Salary Report

There’s a lot happening in the beverage alcohol space. The pandemic proved that low- and non-alc beverages are here to stay as consumers quarantined and became increasingly focused on health and wellness. Ready-to-drink beverages are in and e-commerce sales are booming. With all these shifts, companies are evolving. Teams are being redesigned to keep up […]

CATEGORIES BevForce
PUBLISHED October 3, 2021
AUTHOR Rebecca Fryer

ForceBrands Releases Exclusive Gen Z Workplace Report

There’s a seismic shift happening in the workforce. Over the past two years, the pandemic has ushered in a wave of changes. Many employees have transitioned from working in offices to remote locations. For others, they’re leaving their jobs altogether in a movement being dubbed The Great Resignation. This is creating notable gaps in employment […]

CATEGORIES ForceBrands
PUBLISHED September 30, 2021
AUTHOR Rebecca Fryer

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Inside The Great Reshuffle and What It Means for the Future of Work

Do You Have a Side Hustle? Here’s What You Had to Say

What Do Employees Want Most From Their Jobs? Here’s What You Had to Say

Catching Up with Today’s Marketing Thought Leaders in Food and Non-Alc Beverage

Demystifying the Side Hustle

For Job Seekers

For Employers

ForceBrands

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