TikTok for Your Amazon and Walmart.com Business In this episode, Vendo’s Digital Media Buyer and Senior Marketing Strategist explain that TikTok is not just the latest craze amongst Gen-Z consumers, but it is also a refreshing way to showcase the versatility and fun of your brand. They’ll take you through various ways to build your engagement and audience so that you can […] CATEGORIES ForceBrands PUBLISHED December 3, 2020 AUTHOR Vendo
How Smoketown’s Founder Ryan Pintado-Vertner Is Helping Brands Change the World It’s an exciting time to be a consumer brand, especially an emerging one with big ambitions. Chicago-based growth agency Smoketown helps entrepreneurs bring mission-driven visions to life, combining strategy, design, storytelling, and other key pillars to help build winning brands. For Founder and Principal Ryan Pintado-Vertner, he says it’s never been a better time, even amid […] CATEGORIES FoodForce PUBLISHED November 19, 2020 AUTHOR Rebecca Fenton
Introducing the First True Pistachio Milk, Táche If you thought the plant-based milk category was quite literally saturated, you’d be wrong. Although it’s a crowded market, there’s white space to be found. Enter Táche, the first true pistachio-based nut milk that launched on Wednesday. As a female, minority founded and family-run brand from serial entrepreneurs Roxana and Morteza (father) Saidi, Táche is cracking open the industry […] CATEGORIES BevForce PUBLISHED November 18, 2020 AUTHOR Rebecca Fenton
CPG Accelerator to Premiere SKU DFW Virtual Showcase Founders of the six startup consumer packaged goods (CPG) brands who participated in the first cohort of the SKU DFW accelerator will celebrate the culmination of the program with a virtual pitch event on Tuesday, Nov. 17. The SKU DFW Showcase will debut at 12 p.m. CST on Tuesday and will feature a video pitch […] CATEGORIES FoodForce PUBLISHED November 16, 2020 AUTHOR Rebecca Fenton
ForceForward: How Mason Dixie Foods’ Ayeshah Abuelhiga Is Winning Frozen ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow. Ayeshah Abuelhiga describes the overnight success of Mason Dixie Foods as a ‘happy accident.’ What began as a popular Washington D.C.-based restaurant with a cult following quickly developed into a one-of-a-kind product line that disrupted the frozen category. Today, […] CATEGORIES FoodForce PUBLISHED November 15, 2020 AUTHOR Rebecca Fenton
6 Skills Employees Will Need in Order to Thrive in the Post-Pandemic Workforce COVID-19 has altered nearly every aspect of our daily lives. Workplaces are no exception. As more people transition to working remotely, different skill sets are required to navigate the new virtual workforce. But having digital expertise isn’t the only skill employees should consider learning in order to thrive in the post-pandemic workplace. According to Fast […] CATEGORIES ForceBrands PUBLISHED November 12, 2020 AUTHOR Rebecca Fenton
6 Reasons Why Forecasting Is Important for Your Business The needs of the market change at a dramatic rate. This means that your business must also continually change to meet those needs. To make the most beneficial changes, you must make predictions on what’s likely to happen in the future. This is where business forecasting comes into play. Forecasting is the practice of foretelling […] CATEGORIES ForceBrands PUBLISHED November 12, 2020 AUTHOR Sienna Johns
How to Determine If Growth Hacking or Marketing Is Better for Your Business Growth hacking and growth marketing are words being thrown around interchangeably when it comes to business growth and development. Growth hackers and marketers typically have similar job descriptions, which makes it difficult to surface the differences between them. However, you must not make the mistake growth hacking and growth marketing for the same concepts. Growth […] CATEGORIES ForceBrands PUBLISHED November 5, 2020 AUTHOR Sienna Johns
How Ilana Rubin Dvir Helps Drive Growth for Today’s Buzziest Food and Beverage Brands Through Thoughtful PR A seasoned lifestyle, luxury, food and beverage, and entertainment media specialist, Ilana Rubin Dvir leads the fast growing lifestyle division at Jennifer Bett Communications (JBC), a media relations firm approaching PR in a way that speaks directly to consumers with meaningful narratives and elevates brands and founders through strategic thought leadership. Since JBC’s launch in […] CATEGORIES BevForce PUBLISHED November 5, 2020 AUTHOR Rebecca Fenton
5 Must-Have Items a Brand Needs Before They Launch on Amazon Deciding to take your business to the next level and opting to sell your products on Amazon can be both exciting and a bit overwhelming. Have no fear, Vendo is here. We help numerous brands grow their brand presence on Amazon by providing guidance and overall support, acting as an extension of their business (excuse […] CATEGORIES ForceBrands PUBLISHED November 3, 2020 AUTHOR Vendo
Turning Obstacles Into Opportunities with the Founders of Square Root Ellie and Pat O’Brien are the founders of Square Root, a Nutnola and Nutnola Butter company that was inspired by Ellie’s litany of autoimmune diseases. Frustrated by constantly feeling left out with dietary restrictions and by the notable absence of any similar products on the market that checked all the necessary boxes, they set out […] CATEGORIES FoodForce PUBLISHED November 3, 2020 AUTHOR Ellie and Pat O'Brien
How ‘Project Potluck’ Is Cooking Up a More Diverse CPG Community It’s no secret that the teams powering today’s consumer brands do not reflect the diversity of American consumers. This disparity is largely attributed to the inherent bias in hiring, lack of access to capital for diverse founders, and “the networking gap,” just to name a few. Enter Project Potluck, a professional community founded by People of […] CATEGORIES FoodForce PUBLISHED October 29, 2020 AUTHOR Rebecca Fenton
