ForceBrands Newsroom | Insights From the CPG Industry's Leading Recruiting Firm

Whole Foods Names 2020’s Top 10 Food Trends

Whole Foods Market released its fifth annual trends report that highlights future predictions in the food industry. The report features insights from more than 50 Whole Foods Market team members that include local foragers, regional and global buyers, and culinary experts. While 2019 ushered in trends like shelf-stable probiotics, frozen treats, and faux meat snacks, 2020 […]
- CATEGORIES Featured
- PUBLISHED October 23, 2019
- AUTHOR Rebecca Fenton
Study Reveals the Biggest Obstacle Working Women Face and Other Insights

Women in the Workplace is the largest study on the state of women in corporate America. For the past five years, McKinsey & Company has compiled the annual report, which focuses on women’s representation across all levels of the corporate ladder and offers solutions for how to advance diversity in the workplace. The 2019 report […]
- CATEGORIES Featured
- PUBLISHED October 22, 2019
- AUTHOR Madison Troyer
Cannabis for a Cause: 3 Companies That Give Back

Despite what some may think, cannabis is doing a world of good. It’s changing how we think about health and wellness, improving chronic illnesses, strengthening the economy through job creation (the marijuana industry added nearly 70,000 jobs in 2018 with experts calling it “the fastest-growing labor market in the U.S.”), and it’s opening up a larger […]
- CATEGORIES Company Culture
- PUBLISHED October 17, 2019
- AUTHOR Madison Troyer
This Kind of Mentoring May Be the Key to Retaining Younger Talent

According to the 2019 Deloitte Millennial Survey, 49 percent of millennials reported that they planned to quit their current jobs within the next two years. Additionally, 25 percent of those respondents also reported that they had left a previous job within the past two years. These statistics don’t bode well for companies that are looking […]
- CATEGORIES Company Culture
- PUBLISHED October 15, 2019
- AUTHOR Madison Troyer
Behind the Teams of 4 New York City-Brewed Beers

While the Midwest has long been considered the “brewing heartland” of America, New York is slowly encroaching on that territory — especially when it comes to craft beers. Between 2013 and 2018, the number of craft breweries in New York state rose 413 percent, putting New York third in the country for the total number […]
- CATEGORIES BevForce
- PUBLISHED October 10, 2019
- AUTHOR Madison Troyer

How Female Board Members Can Help CPG Companies Connect with Their Consumers

The hiring landscape is changing when it comes to who’s filling executive-level positions and board seats. Women are leading in various senior roles and as board members — filling seats that have been traditionally and predominantly occupied by men. The gender dynamics of the workplace are shifting. This year, in particular, has seen many changes […]

CATEGORIES ForceBrands
PUBLISHED October 16, 2019
AUTHOR Polina Meshkova

Here’s Why This Midwestern City Is the Food and Beverage Manufacturing Capital of the US

In 1981, William Wrigley Jr., a traveling soap and powder salesman, arrived in Chicago with just $32 in his pocket. With every sale he made, he would throw in a couple of sticks of chewing gum. Eventually, he dropped the soaps and powders but stuck with the gum, introducing his signature Juicy Fruit and Spearmint […]

CATEGORIES FoodForce
PUBLISHED October 10, 2019
AUTHOR Madison Troyer

Inside Breakthru Beverage with COO E. Lloyd Sobel

Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […]

CATEGORIES BevForce
PUBLISHED October 9, 2019
AUTHOR Rebecca Fenton

This Is the Best Day to Apply to a Job, According to LinkedIn

It’s no secret that October is hiring season. As the year winds down, companies leverage the final quarter to budget and plan ahead for the next year. It’s during this time that employers look more closely at their growth strategy and at the talent needed to execute it. According to LinkedIn’s blog, there are more […]

CATEGORIES ForceBrands
PUBLISHED October 9, 2019
AUTHOR Rebecca Fenton

Cultural Fit: What It Is, What It Isn’t, and How to Find It

A 2018 Korn Ferry survey of 1,100 hiring managers, cited in a recent Wall Street Journal article, found that an alluring company culture has become the most important factor in recruiting top talent in today’s candidate-driven job market. Employers eager to attract new talent have previously instituted incentives like office ping pong tables, free snacks, […]

CATEGORIES Company Culture
PUBLISHED October 8, 2019
AUTHOR Madison Troyer

Start It Sunday: How Matti Anttila of Grain and Barrel Spirits Resets On Sunday

Matti Anttila heads one of the most innovative emerging spirits companies in the industry, Grain and Barrel Spirits. And although he’s on the road often helping to bring to life the brands in the company’s diverse portfolio (Dixie, Chicken Cock, Endless Summer), he makes sure to schedule downtime with his family on Sundays. Learn more […]

CATEGORIES BevForce
PUBLISHED October 6, 2019
AUTHOR Rebecca Fenton

ForceBrands Steps Inside the First US Cannabis Restaurant Lowell Cafe

ForceBrands, with its specialized cannabis hiring division HerbForce, was on the ground Tuesday night in Los Angeles to witness the official opening of Lowell Cafe, the first cannabis restaurant in the U.S. Serving farm-fresh food, coffee, juice, and cannabis daily, the West Hollywood cafe is a product of Lowell Herb Co., an innovative California-based cannabis […]

CATEGORIES HerbForce
PUBLISHED October 2, 2019
AUTHOR Rebecca Fenton

Study Finds Remote Workers Are Happier and Less Likely to Leave Their Jobs

In a candidate-driven job market, the benefit packages offered by employers are key factors in attracting and retaining top talent. Millennials, in particular, are looking for companies that offer more flexibility, independence, and choice. According to ForceBrands’ 2019 Talent Market Report, employers in the CPG industry are taking note of these preferences and adjusting accordingly. […]

CATEGORIES ForceBrands
PUBLISHED October 1, 2019
AUTHOR Madison Troyer

Healthy Food Companies Actively Hiring for Marketing Roles

Hungry for a new career in marketing? Do you have a passion for building brands and bringing their stories to life? These healthy food brands are actively hiring marketing coordinators, managers, and more. So if you’re ready to put your skills to work — and have an appetite for success — look no further than our […]

CATEGORIES Career Advice
PUBLISHED October 1, 2019
AUTHOR ForceBrands

Inside the Craft Spirits Industry with the Founder and CEO of Grain & Barrel Spirits

What happens when you create a brand from scratch, resurrect an old one, and acquire one with a namesake in pop culture? With a diverse portfolio of offerings, coupled with a team of passionate, collaborative brand builders, Grain & Barrel Spirits is quickly becoming one of the most innovative emerging spirits companies in the industry. “Each […]

CATEGORIES BevForce
PUBLISHED September 29, 2019
AUTHOR Rebecca Fenton

5 Celebrity-Endorsed CBD and Hemp Brands

By the end of 2025, the global cannabis market is expected to be worth $66.3 billion. It’s a fast-growing sector with an incredible amount of potential so it should come as no surprise that an increased number of celebrities have begun tapping into its consumer market, creating their own products and brands. Below, ForceBrands has […]

CATEGORIES Company Culture
PUBLISHED September 25, 2019
AUTHOR Madison Troyer

Here’s Why New Hires Are Ghosting Employers On the First Day

Last year, Steve Linder, the CEO of The WorkPlace Group was ghosted by a new hire. Calling it “complete job abandonment,” Linder and his team called, texted, and e-mailed the would-be employee before eventually sending them a formal letter terminating the employment. A little more than a year later, it happened again. While flaking on […]