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How to Sustain Diversity Hiring Throughout the Year

Diversity hiring is (and should be) important to companies in the CPG space. Many companies talk about it and many even put plans into action to get the process started. The problem becomes, these programs often fail to produce the long-term results that were intended. Like so many New Year’s resolutions, diversity hiring starts with […]
- CATEGORIES Featured
- PUBLISHED January 20, 2021
- AUTHOR Tim Crean
These Organizational Design Changes Will Remain Even When COVID Is Gone

Many companies shifted to fully remote workforces in a matter of weeks or days in the wake of stay-at-home orders when the pandemic hit, and many workers are in no rush to return to the workplace. Many CEOs, however, aren’t ready to say goodbye to the office forever. That said, the offices of the future […]
- CATEGORIES Featured
- PUBLISHED January 13, 2021
- AUTHOR Beth Braverman
These 5 Trends Will Shape How We Hire in 2021

At the start of 2020, it was hard to imagine how much the world and the workplace were about to change. Soon businesses everywhere would need to pivot and adjust business practices amid a global pandemic. Less than a year later, social distancing, mask-wearing, and remote work have become commonplace, and organizations now view hiring […]
- CATEGORIES Featured
- PUBLISHED January 11, 2021
- AUTHOR Melanie Haniph
5 New York City-Based Food Tech Companies

Few consumer sectors are as dynamic and disruptive as the food industry. As lifestyle habits and consumer behaviors change, so too do innovations to products and technologies. From the explosion of the alternative plant-based meats category to the growth of eco-friendly e-commerce markets like Public Goods, the past decade has witnessed a remarkable change in […]
- CATEGORIES Featured
- PUBLISHED December 15, 2020
- AUTHOR Rebecca Fenton
24 Big Ideas That Will Shape the World in 2021, According to LinkedIn

From holding employers accountable to their diversity commitments to returning to a more relaxed office, 2021 is shaping up to be a year unlike any other, thanks to the events of 2020. At the end of each year, LinkedIn editors reach out to their community of Influencers, Top Voices, and frequent contributors to share the […]
- CATEGORIES Featured
- PUBLISHED December 13, 2020
- AUTHOR Rebecca Fenton

Financial Storytelling: How to Use Data to Tell a Story

It goes without saying that without data, finance cannot function. But too much data can be overwhelming and even detrimental to reporting, which is where the phrase ‘paralysis by analysis’ comes from. We caught up with ForceBrands‘ Chief Financial Officer Karl Schroeder to discuss how we can better use data to tell a more complete […]

CATEGORIES ForceBrands
PUBLISHED January 22, 2021
AUTHOR Rebecca Fenton

Fine Wine Importer VINTUS On Resuming Field Marketing Efforts Post-Pandemic

With the arrival of the COVID-19 vaccine, it’s time to think about what life will be like post-pandemic. Although it will take some time for the general population to be inoculated, the timing is right for companies to strategize and plan ahead for easing back into the market face-to-face — especially since many in the […]

CATEGORIES BevForce
PUBLISHED January 20, 2021
AUTHOR PINATA

Discover the Future of Field Marketing in This Must-Watch Webinar

Field marketing looks a lot different since the outbreak of COVID-19. The shift from in-person experiences to virtual interactions has made it challenging for brands to connect with audiences. Companies have been forced to redirect their field marketing efforts online and get creative on how to maximize their impact digitally. With an end hopefully in […]

CATEGORIES ForceBrands
PUBLISHED January 13, 2021
AUTHOR PINATA

How CPG Brands Can Benefit From Working with a Consultant

An increasing number of brands have turned to consultants to help them through the uncertainty of the pandemic. The year 2020 proved to be a wild ride for CPG brands. Brands faced unforeseen changes like the disappearance of food service channels and the loss of in-store samples, on top of pandemic-specific problems like out-of-stocks, cardboard […]

CATEGORIES FoodForce
PUBLISHED January 13, 2021
AUTHOR Christie Lee

6 Questions with Cheryl Durzy, Founder and CEO of LibDib

Wine industry veteran Cheryl Durzy is leading a company unlike any other on the market. LibDib is a wholesale wine and spirits distribution company that specializes in small production brands and craft alcohol products. It’s the first alcohol distributor and technology company to offer a three-tier compliant web-based platform. We caught up with her to […]

CATEGORIES BevForce
PUBLISHED January 12, 2021
AUTHOR Rebecca Fenton

How to Look at Finance From a Futuristic Perspective and Why It Matters

Finance is traditionally a backward-looking function in that it relies heavily on the data of the past to help tell the story of the future. In the debut episode of our ‘how to’ educational video series, where we spotlight niche industry experts to share their unique expertise, we caught up with ForceBrands’ Chief Financial Officer […]

Field Marketing Innovation: How These Two Brands Have Adapted Amid the Pandemic

According to Plato, necessity is the mother of invention. To say that the arrival of COVID-19 has forced us all to find innovative ways to manage our lives and work as we know it would be an understatement. Even though 2020 was a bleak year for global economic growth and business, and marketing efforts have […]

CATEGORIES ForceBrands
PUBLISHED January 6, 2021
AUTHOR Stefanie Schwalb

What Candidates Really Think About Video Interviews

In the absence of in-person meetings, most companies are now offering job interviews to be conducted virtually. Video interviews are the new normal in the current job market amid the pandemic. According to hiring managers, there are many benefits of video interviews that include: • More flexibility around scheduling the interview • The ability to […]

CATEGORIES ForceBrands
PUBLISHED December 10, 2020
AUTHOR Kristin Herman

TikTok for Your Amazon and Walmart.com Business

In this episode, Vendo’s Digital Media Buyer and Senior Marketing Strategist explain that TikTok is not just the latest craze amongst Gen-Z consumers, but it is also a refreshing way to showcase the versatility and fun of your brand. They’ll take you through various ways to build your engagement and audience so that you can […]

CATEGORIES ForceBrands
PUBLISHED December 3, 2020
AUTHOR Vendo

How Smoketown’s Founder Ryan Pintado-Vertner Is Helping Brands Change the World

It’s an exciting time to be a consumer brand, especially an emerging one with big ambitions. Chicago-based growth agency Smoketown helps entrepreneurs bring mission-driven visions to life, combining strategy, design, storytelling, and other key pillars to help build winning brands. For Founder and Principal Ryan Pintado-Vertner, he says it’s never been a better time, even amid […]

CATEGORIES FoodForce
PUBLISHED November 19, 2020
AUTHOR Rebecca Fenton

Introducing the First True Pistachio Milk, Táche

If you thought the plant-based milk category was quite literally saturated, you’d be wrong. Although it’s a crowded market, there’s white space to be found. Enter Táche, the first true pistachio-based nut milk that launched on Wednesday. As a female, minority founded and family-run brand from serial entrepreneurs Roxana and Morteza (father) Saidi, Táche is cracking open the industry […]

CATEGORIES BevForce
PUBLISHED November 18, 2020
AUTHOR Rebecca Fenton

CPG Accelerator to Premiere SKU DFW Virtual Showcase

Founders of the six startup consumer packaged goods (CPG) brands who participated in the first cohort of the SKU DFW accelerator will celebrate the culmination of the program with a virtual pitch event on Tuesday, Nov. 17. The SKU DFW Showcase will debut at 12 p.m. CST on Tuesday and will feature a video pitch […]

CATEGORIES FoodForce
PUBLISHED November 16, 2020
AUTHOR Rebecca Fenton

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How to Sustain Diversity Hiring Throughout the Year

These Organizational Design Changes Will Remain Even When COVID Is Gone

These 5 Trends Will Shape How We Hire in 2021

5 New York City-Based Food Tech Companies

24 Big Ideas That Will Shape the World in 2021, According to LinkedIn

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