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Industry Veteran Joey Angelo Launches SU CASA MEZCAL

Mezcal is having a moment. Now the fastest growing liquor category in the United States, mezcal’s global market is expected to reach $2.1 billion by 2031 with North America driving this growth. Despite this surge in popularity, a true market leader has yet to emerge — most consumers would be hard-pressed to name a single […]
- CATEGORIES Beverage
- PUBLISHED March 30, 2023
- AUTHOR Rebecca Fryer
How to Use ForceBrands’ Salary Reports to Plan Your Hiring Strategy

When it comes to attracting and retaining talent in today’s competitive job market, compensation is table stakes. Fair market compensation — the salary or wage that an employee would receive for a particular job in a specific geographic location, taking into account factors such as the job responsibilities, required skills and experience, and the prevailing […]
- CATEGORIES Featured
- PUBLISHED March 27, 2023
- AUTHOR Rebecca Fryer
For Calirosa, Tequila Is the Celebrity

Not all creator brands are created equal. Some put the creator at the forefront of their branding and messaging while others focus on implementing the creator’s talent behind the scenes. Calirosa Tequila, the brainchild of couple Adam Levine and Behati Prinsloo, is a blend of both. “What we’ve tried to do differently is let Calirosa be […]
- CATEGORIES Beverage
- PUBLISHED March 24, 2023
- AUTHOR Alexis Benveniste
Cannabis Matters with Jason Vegotsky of Petalfast

Petalfast helps power today’s most exciting consumer brands to scale through sales, marketing, and capital. With its roots in California, the company has since expanded into other states and, as a result, its team has grown. For serial entrepreneur Jason Vegotsky, Petalfast’s CEO and Co-Founder, building resilient, sustainable teams starts with fostering a culture of growth […]
- CATEGORIES Cannabis
- PUBLISHED March 21, 2023
- AUTHOR Rebecca Fryer
Get to Know Some of ForceBrands’ #FemaleForces

The ForceBrands team is made up of incredibly talented individuals who work remotely, coast to coast — from Boston to Los Angeles. In celebration of Women’s History Month (March), we’re highlighting some #FemaleForces on our own team (it is 76 percent female, after all) who are helping to build today’s most exciting and impactful consumer […]
- CATEGORIES Featured
- PUBLISHED March 19, 2023
- AUTHOR Rebecca Fryer

How Naturally Network Keeps Its Nationwide Community Connected

Naturally Network, a national organization for the natural and organic consumer product industry, is all about community building. Its mission is to harness, accelerate and elevate the power and impact of conscious business practices in the natural and organic products ecosystem through community-based programming, networking, influence, and collaboration. What began as a support system in […]

CATEGORIES ForceBrands
PUBLISHED March 27, 2023
AUTHOR Rebecca Fryer

Understanding the Difference Between Lead Generation and Performance Growth Marketing

Lead generation and performance growth marketing are fundamental in the world of digital marketing. While they share some similarities, there are key differences between the two that marketers and brand professionals should be aware of to maximize their marketing strategy. Read on to explore the differences between lead generation and performance growth marketing and discover […]

CATEGORIES ForceBrands
PUBLISHED March 27, 2023
AUTHOR Patrick Proctor

ForceBrands Partners with Project Potluck for Expo West Networking Luncheon

ForceBrands joined forces with Project Potluck — a nonprofit on a mission to help People of Color (POC) build successful companies and careers in consumer packaged goods (CPG) — for an invite-only lunch during the week of Expo West. Hosted at the Hilton Anaheim, just steps from the trade show, more than 150 attendees from […]

CATEGORIES ForceBrands
PUBLISHED March 20, 2023
AUTHOR Rebecca Fryer

Highlights From Whipstitch’s “2023 Capital Markets and Building Value” Panel

Specialized investment firm Whipstitch Capital kicked off Expo West with a “2023 Capital Markets and Building Value” panel conversation that explored the status of the capital markets for consumer businesses, both M&A and private placements. Moderated by Whipstitch Capital’s Managing Director Michael Burgmaier, panelists included: Josh Wand, CEO and Founder of ForceBrands; Ryan Lewendon, Partner […]

CATEGORIES ForceBrands
PUBLISHED March 20, 2023
AUTHOR Rebecca Fryer

#FemaleForces: 6 Industry Founders On Hiring and Leadership

When it comes to the consumer brand universe, women have found great success in launching game-changing startups that translate into household names. Billion-dollar brands like Glossier (valued at $1.8 billion) and Savage X Fenty (valued at $3 billion) are two that come to mind. According to Pitchbook, companies with at least one female founder comprised […]

CATEGORIES ForceBrands
PUBLISHED March 5, 2023
AUTHOR Rebecca Fryer

Hiring for a Creator Brand? Focus on These Positions First

Hiring for a new brand is a unique challenge that requires attention and skill. Deciding where to begin can be tricky, especially when you’re balancing new hires with the voice and thought leadership of a creator, but we’re here to help. While you might initially want to gravitate toward filling executive positions, it’s important to […]

CATEGORIES Creator
PUBLISHED February 23, 2023
AUTHOR Alexis Benveniste

ForceBrands Releases 2023 Salary Reports for Consumer Brands

ForceBrands has released its 2023 Salary Reports for the following industries: beverage, food, beauty/wellness, and cannabis. The reports offer salary data across marketing, operations, sales, finance, and human resources. ForceBrands surveyed companies generating $10M-150M in revenue with under 500 employees. The data was compiled between January 2022 and February 2023. “Given the current economic climate, […]

CATEGORIES ForceBrands
PUBLISHED February 21, 2023
AUTHOR Rebecca Fryer

This Creator Launched a Brand Based Off of His Viral Videos

With more than nine million followers, Chris Olsen is a TikTok sensation. While he’s shared snippets of so many different parts of his life — from moments with Meghan Trainor to climbing poles in Croc high heels — one theme truly stuck and not only grew his following, but also kept his current followers coming […]

CATEGORIES Creator
PUBLISHED February 15, 2023
AUTHOR Alexis Benveniste

ForceBrands Is the Force Behind Building Creator Brands

One of the things we pride ourselves on at ForceBrands is having a unique, front-row seat to the world of consumer brands. Because we focus on executive search and leadership recruitment, we’re able to assess a brand’s potential and scalability through its investment in human capital. There’s a direct relationship between hiring and profitability. And […]

CATEGORIES Creator
PUBLISHED February 13, 2023
AUTHOR Alexis Benveniste

How Boosting Your Online Employer Brand Keeps Your Talent Funnel Stoked at All Times

In today’s competitive job market, it’s more important than ever to have a strong employer brand. Employer branding refers to the reputation and perception of a company as an employer, and a strong employer brand can help you attract top talent and improve employee retention. One key aspect of employer branding is a strong online […]

CATEGORIES ForceBrands
PUBLISHED February 12, 2023
AUTHOR Patrick Proctor

How Marketing Is the Most Difficult, But Rewarding Hire

The three Ps of marketing have historically been product, price, and promotion. But given the challenges of finding and keeping great marketing talent, there is a fourth critical P: people. Every organization needs people who can speak to its customers and influence their buying decisions. However, while marketing talent is essential to your success, finding […]

CATEGORIES ForceBrands
PUBLISHED February 6, 2023
AUTHOR Melanie Haniph

Who Is Bailey Brown? Get to Know the Senior Executive Recruiter and Bachelor Contestant

Who is Bailey Brown? You may have seen Bailey Brown on season 27 of ABC’s popular Bachelor franchise. She made her debut during the live finale of last season’s show when the new Bachelor was announced and was shortly introduced to a few of the women he would soon be dating. Perhaps more memorable was […]

CATEGORIES ForceBrands
PUBLISHED January 26, 2023
AUTHOR Rebecca Fryer

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Industry Veteran Joey Angelo Launches SU CASA MEZCAL

How to Use ForceBrands’ Salary Reports to Plan Your Hiring Strategy

For Calirosa, Tequila Is the Celebrity

Cannabis Matters with Jason Vegotsky of Petalfast

Get to Know Some of ForceBrands’ #FemaleForces

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