---
title: "Brand Builder: Nutrabolt CMO John Hardesty On the Value of Content Marketing | ForceBrands Newsroom"
description: Subscribe to Brand Builder, a weekly podcast series in partnership with SnackNation and ForceBrands.
---

[ForceBrands Blog ](https://forcebrands.com/blog)

# [Brand Builder: Nutrabolt CMO John Hardesty On the Value of Content Marketing | ForceBrands Newsroom](https://forcebrands.com/blog/nutrabolt-cmo-john-hardesty-on-the-value-of-content-marketing-on-brand-builder)

 Written by [ForceBrands](https://forcebrands.com/blog/author/forcebrands) | Dec 20, 2017 3:05:31 PM

ForceBrands partnered with [SnackNation](http://www.snacknation.com/) for a weekly podcast series that highlights insightful stories from leaders in the CPG world.

[Brand Builder](http://www.snacknation.com/blog/fitjoy-john-hardesty/) brings you the people, stories, and lessons learned from the most innovative natural food and beverage brands in the world.

In an episode launched on December 18, Nutrabolt CMO **John Hardesty** joined hosts **Jordan Cohen** and **Jeff Murphy** to talk about how to skyrocket your brand with content marketing.

Highlights from the episode include Hardesty talking about how fundamental content is to an effective marketing strategy; the importance of making a real connection between your product and your consumers; and the value of taking Simon Sinek’s advice and ‘starting with why’ — understanding why you do what you do is pivotal to building a successful brand.

Get more great advice and insight by [subscribing to the podcast](https://itunes.apple.com/us/podcast/brand-builder/id1293513193?mt=2).

<https://itunes.apple.com/us/podcast/brand-builder/id1293513193?mt=2> <https://www.stitcher.com/podcast/snacknation/brand-builder>

[View full post](https://forcebrands.com/blog/nutrabolt-cmo-john-hardesty-on-the-value-of-content-marketing-on-brand-builder)

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