Everything You Need to Know About Gen Z and the Job Search Gen Zers were born into a world dominated by technology. This has impacted everything from their work ethic to how they communicate with employers and coworkers. Digitally savvy and ambitious, they are motivated by different factors than older generations and expect things like more flexible work environments and growth opportunities. If these expectations aren’t met, […] CATEGORIES ForceBrands PUBLISHED October 10, 2021 AUTHOR ForceBrands
Here’s What Gen Zers Really Want From the Workplace To keep your business functioning at optimal levels, you need to hire the best talent. Today’s youngest members of the workforce are Gen Zers, born between 1995 and 2010. Currently, 89 percent of Gen Zers are active job searchers, with 63 percent of them on the lookout for a business-related role. However, to effectively recruit […] CATEGORIES ForceBrands PUBLISHED October 7, 2021 AUTHOR ForceBrands
Alexis Brewer Alexis Brewer has been promoted to Senior Director of National Sales at SOTO SAKE. She had been Regional Sales Director, East. CATEGORIES Beverage PUBLISHED October 3, 2021 AUTHOR ForceBrands
Hilary Lemonick Hilary Lemonick has been named Senior Content Marketing Manager at Super Coffee. She had been Marketing Manager at 8Greens. CATEGORIES Beverage PUBLISHED October 3, 2021 AUTHOR ForceBrands
Explore ForceBrands’ Beverage Alcohol Salary Report There’s a lot happening in the beverage alcohol space. The pandemic proved that low- and non-alc beverages are here to stay as consumers quarantined and became increasingly focused on health and wellness. Ready-to-drink beverages are in and e-commerce sales are booming. With all these shifts, companies are evolving. Teams are being redesigned to keep up […] CATEGORIES Beverage PUBLISHED October 3, 2021 AUTHOR Rebecca Fryer
Helaine Weinberg Helaine Weinberg has been named Brand Manager at Palm Bay International. She had been a Brand Marketing Consultant for variety of wine and spirits companies. CATEGORIES Beverage PUBLISHED October 3, 2021 AUTHOR ForceBrands
Vanessa Carmona Vanessa Carmona has been named Business Development Manager at me&u. She had been Territory Account Manager at Toast. CATEGORIES ForceBrands PUBLISHED October 3, 2021 AUTHOR ForceBrands
ForceBrands Releases Exclusive Gen Z Workplace Report There’s a seismic shift happening in the workforce. Over the past two years, the pandemic has ushered in a wave of changes. Many employees have transitioned from working in offices to remote locations. For others, they’re leaving their jobs altogether in a movement being dubbed The Great Resignation. This is creating notable gaps in employment […] CATEGORIES ForceBrands PUBLISHED September 30, 2021 AUTHOR Rebecca Fryer
Inside ForceBrands’ 2021 Cannabis Salary Report Legalization and innovation are perhaps the two best words to define the booming cannabis sector. With the legal cannabis market projected to reach $43 billion by 2025, opportunities abound. As more states enter the fray and new companies emerge, talent is on the move. So how do companies attract and retain top talent in today’s […] CATEGORIES Cannabis PUBLISHED September 29, 2021 AUTHOR Rebecca Fryer
Savvy Ways to Develop Your Top Talent Issues facing the business world today are not a direct cause of the COVID-19 pandemic, but it is fair to say that the pandemic accelerated their progression. Presently, the issue at hand is how to retain and develop the top talent at an organization. As we have seen this year, record numbers of people have […] CATEGORIES ForceBrands PUBLISHED September 26, 2021 AUTHOR ForceBrands
Here’s What You Had to Say About Talent Mobility Where, when, and how we work has shifted. The Great Resignation is here. Employees who hung onto jobs during the pandemic now have their feelers out. The job market is active and candidates have shifted their priorities when it comes to what matters most to them in their careers. For many, a search for meaning […] CATEGORIES ForceBrands PUBLISHED September 26, 2021 AUTHOR Rebecca Fryer
5 Beauty and Wellness Brands to Watch This Fall As resilient and historically recession-proof as the beauty industry is, it wasn’t immune to the sweeping changes that unfolded during 2020. According to McKinsey, beauty sales declined as much as 30 percent in the first half of 2020, although those levels have since rebounded in 2021. Like most industries during the pandemic, “adapt” was the […] CATEGORIES Beauty PUBLISHED September 23, 2021 AUTHOR ForceBrands
Inside Executive Recruiting at ForceBrands with Connor MacWilliams What does an Executive Recruiter at ForceBrands do? We checked in with ForceBrands’ Connor MacWilliams, Senior Director of Executive Recruitment and Operations, to learn more. “An Executive Recruiter at ForceBrands is responsible for being a matchmaker for our clients and finding them the best people to work at their organization,” Connor said. “We source the best talent […] CATEGORIES Company Culture PUBLISHED September 22, 2021 AUTHOR Rebecca Fryer
How Flaviar’s Top Brand Hercules Mulligan Has Created an ‘Army of Investomers’ We last caught up with serial entrepreneur Steve Luttmann pre-pandemic following the launch of his rum and rye brand Hercules Mulligan. As Managing Director of Tortoise & Volt Marketing & Ventures, Luttmann knows a thing or two about how to create a loyal brand following. For him, consumers should be active participants in the brand. With […] CATEGORIES Beverage PUBLISHED September 19, 2021 AUTHOR Rebecca Fryer
Rebecca Mayfield Rebecca Mayfield has been named High End Sales Manager at Anheuser Busch. She had been Distributor Sales Manager, Midland Region at Heineken USA. CATEGORIES Beverage PUBLISHED September 19, 2021 AUTHOR ForceBrands
Deanna Fleming Deanna Fleming has been named Sr. Director Brand Marketing at Kinder’s Premium Quality Seasonings & Sauces. She had been Head of Global Sales at Marmot and ExOfficio Outdoor Apparel. CATEGORIES Food PUBLISHED September 19, 2021 AUTHOR ForceBrands
Matthew Oleskiewicz Matthew Oleskiewicz has been named Business Development Manager at me&u. He had been Field Sales Representative at Bell’s Brewery. CATEGORIES ForceBrands PUBLISHED September 19, 2021 AUTHOR ForceBrands
Nicole O’Neill Nicole O’Neill has been named Director of Sales, California at Branca USA. She had been N.CA Senior Area/District Manager at Heaven Hill Brands. CATEGORIES Beverage PUBLISHED September 19, 2021 AUTHOR ForceBrands
Eric Teodoro Franco Eric Teodoro Franco has been named President at COMCO Wellness. He had been Co-Founder at RAYO. CATEGORIES Cannabis PUBLISHED September 19, 2021 AUTHOR ForceBrands
Celebrate Hispanic Heritage Month with These 6 Unique Brands From September 15 to October 15 each year, Americans observe National Hispanic Heritage Month. This annual celebration of the history, culture, and contributions of Hispanic Americans was started in 1968 by President Lyndon Johnson. President Ronald Reagan extended this week into a month-long celebration in 1988. According to the United States government website for the […] CATEGORIES ForceBrands PUBLISHED September 15, 2021 AUTHOR ForceBrands
Where to Work When You Can Work Anywhere? Try These Top 20 Cities Pandemic quarantines may have encouraged remote work but it’s now job seekers leading the charge. While compensation still reigns as the top enticing factor for retaining and attracting talent, a flexible work schedule is a close second. And as a result, remote work is here to stay. According to data from LinkedIn’s Economic Graph team, […] CATEGORIES ForceBrands PUBLISHED September 10, 2021 AUTHOR Rebecca Fryer
ForceBrands Releases Beauty Industry Salary Report Never has there been a more intense focus on health and wellness than during a global pandemic. The Covid crisis has ushered in a renewed appreciation for cleaning supplies and personal care items, particularly as they relate to immunity. And despite the disruption of makeup sales during quarantine, the beauty industry continues to boom. The […] CATEGORIES Beauty PUBLISHED September 10, 2021 AUTHOR Rebecca Fryer
How to Celebrate National Beer Lovers Day, According to a Beer Expert National Beer Lovers Day (September 7) is an opportunity for beer enthusiasts to celebrate their favorite boozy beverage. We asked our team’s resident beer expert Simone Schroeder how she plans on raising a glass to toast this national holiday. Schroeder — ForceBrands‘ Director of Client Strategy, Digital who helps candidates and clients navigate the digital job landscape […] CATEGORIES Beverage PUBLISHED September 7, 2021 AUTHOR Rebecca Fryer
How Disruptive Tequila Newcomer Calirosa Is Bottling That California Feeling Given that tequila is the fastest growing spirits category, it takes a lot to stand out among the competition. New brands must offer a product that’s as unique as it is delicious, and rethink their marketing and distribution strategies to get in front of today’s busy consumers. Enter Calirosa: A category-creating tequila that’s aged in […] CATEGORIES Beverage PUBLISHED September 5, 2021 AUTHOR Rebecca Fryer
Nam Phu Nam Phu had been named Director of Digital Business Operations at Southern Glazer’s Wine & Spirits. He had been Market Manager, Connecticut at Pernod Ricard. CATEGORIES Beverage PUBLISHED September 1, 2021 AUTHOR Rebecca Fryer
Freddie Vazquez Freddie Vazquez has been named Pricing Manager, East Business Unit at Heineken USA. He had been Finance Manager at Sysco Food Service. CATEGORIES Beverage PUBLISHED September 1, 2021 AUTHOR Rebecca Fryer
Should the 40-Hour Work Week Stay Post-Pandemic? Many questions have been raised about how the world of work and business will look at the end of the pandemic. Immunization rates continue to rise in the United States. With just over 50 percent of the population fully vaccinated, companies are beginning to implement their post-pandemic strategies. For some, like Twitter and Facebook — […] CATEGORIES ForceBrands PUBLISHED August 29, 2021 AUTHOR ForceBrands
Here’s What You Had to Say About the State of Workplace Mental Health In what has been one of the most active job markets in recent memory, candidates are on the move. For many, the pandemic has redefined how we think about work. The shift to remote offices has challenged us to make work-life balance a priority and not simply an afterthought. And it’s had a significant impact […] CATEGORIES ForceBrands PUBLISHED August 26, 2021 AUTHOR Rebecca Fryer
Inside the Great Resignation and What It Means for the Future of the Workforce As the pandemic has persisted in confounding plans to return employees to on-site work in 2021, another crisis has been brewing in the labor market. Dubbed the “Great Resignation,” growing numbers of employees are leaving their jobs, or at least thinking about it. According to a recent Microsoft survey, 41 percent of the workforce is […] CATEGORIES ForceBrands PUBLISHED August 24, 2021 AUTHOR Melanie Haniph
Will Facebook’s Virtual Reality App Improve WFH? As it is with almost everything, people looking at the future of their work-life all want different things. Many want to continue to work from home, others want to return to the office full-time, and some still want a little bit of both. Choosing between in-person and remote work is seemingly imminent for companies as […] CATEGORIES ForceBrands PUBLISHED August 23, 2021 AUTHOR ForceBrands
Chris Siconolfi Chris Siconolfi has been named Senior Vice President at First Growth Brands. He had been Vice President, East Region at Riboli Family Wines. CATEGORIES Beverage PUBLISHED August 22, 2021 AUTHOR Rebecca Fryer
How Successful Cannabis Executives Promote Positivity During Remote Work The cannabis industry is associated with providing wellness and compassion. But some of those dispensing that compassion have more work on their plates than ever before. While there is a real risk of burnout for employees in the cannabis space, there are some things companies can do to help alleviate work stress — even as we continue […] CATEGORIES Cannabis PUBLISHED August 19, 2021 AUTHOR mg Magazine
Inside Client Strategy at ForceBrands with Jessica Tully What does a Client Strategist at ForceBrands do? And what exactly is client strategy? We checked in with ForceBrands’ Jessica Tully, Director of Client Strategy and Operations, to learn more. “A ForceBrands Client Strategist works closely with our consumer brand partners to identify their unique hiring needs,” Tully said. “Once we identify those hiring needs […] CATEGORIES Company Culture PUBLISHED August 17, 2021 AUTHOR Rebecca Fryer
SKU Atlanta to Launch in Spring 2022 SKU, the nation’s first CPG accelerator, is expanding into Atlanta in Spring 2022 to help serve as a catalyst for the Southeast’s dynamic consumer products industry. An informational cocktail party for potential mentors will be held from 4-7 pm EST on August 17 at City Winery in Atlanta. All interested in attending are encouraged to RSVP here. […] CATEGORIES ForceBrands PUBLISHED August 12, 2021 AUTHOR Rebecca Fryer
Everything You Should Know About Returning to the Office Amid the Delta Variant Just as companies began planning for their employees to return to the office, the COVID-19 Delta variant emerged as the newest iteration of the virus and halted the return to work for many. New trends are leaving employees and employers concerned about the changing guidance from health officials. Here’s What We Know Currently, the Delta […] CATEGORIES ForceBrands PUBLISHED August 8, 2021 AUTHOR ForceBrands
Are Signing Bonuses the Key to Attracting Top Talent? In April, nearly four million Americans left their jobs for a variety of reasons. Whether it was a desire to return to school or change career paths, the workforce shifted. The massive amount of people leaving their jobs has resulted in a job market that is remarkably open, with nearly 9.2 million jobs at the […] CATEGORIES ForceBrands PUBLISHED August 3, 2021 AUTHOR ForceBrands